[{"_1":2,"_111":-5,"_112":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87,99],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6095169,"mediaKeyId","2840331-bdb37490f91a5f70e52a90cc1fe53954","parentId",2840331,"title","Experience Fayetteville commissioners approve museum, arts and facility contracts; $474,358 authorized for Town Center air walls","audioSeconds",2243,"startMs",97000,"endMs",2340000,"viewUrl","/Search/View?dp=1&key=2840331-bdb37490f91a5f70e52a90cc1fe53954&start=97&end=2340","thumbnailUrl","https://assets.pipeline.soar.com/2840331-bdb37490f91a5f70e52a90cc1fe53954/thumbnail_97000.jpg","articleUrl","/articles/6095169/Fayetteville-City/Washington-County/Arkansas/Experience-Fayetteville-commissioners-approve-museum-arts-and-facility-contracts-474358-authorized-for-Town-Center-air-walls","mediaUrl","https://secure.pipeline.soar.com/6095169-912fa20e9f38414d19f8da460017161d/orig.mp4?Expires=1771206599&Signature=W~euzn-R0-hbaf4YDuboXEcxQuph0hV3F8KSAftnFz8FGLG0RWUCvsUDRQ-96KcgWX9oOz5nVNBtI-dIdg9gbOklNbtAE~EiixvDZA8E4bUaXsDaraLKA6XQMh4WIh1oDzRuuKWVV45HZtXe22BzMXM41Lox7sif1b8bemy5fOk~eMV5itly5xR6VyULhaRwxK7G7OBgPeDnVpvAYZCF00Rk80fULerfgvaskPuZHsvmXJ9~9u66O5gXEFZpfWVIuoMCmSW64eqMQoHv41YViUbjyPqRRJTP3O3sAy3IWBmPiVelTcnEjVuuUDiSR4HXv3qk8YVUBDcCNB4OT2fUDg__&Key-Pair-Id=KUT5TJCACFTXG","author","City of Fayetville, AR","date","2025-03-24T00:00:00Z","article","Experience Fayetteville’s Advertising & Promotion Commission approved five budgeted disbursements and contracts at its March meeting, including $25,000 for the Clinton House Museum, $200,000 for TheaterSquared, a $26,000 contract for Forge Productions to handle stage and sound for Sundays on the Square and a two-year agreement with USA Cycling for the 2025–26 Cyclocross National Championships. The commission also authorized a contract and capital appropriation of up to $474,357.75 to replace the Fayetteville Town Center’s air walls.

The actions were all presented as budgeted items in the 2025 budget. Interim CEO Jennifer Walker told commissioners the Clinton House Museum funding is a continuation of multi-year support and that the $25,000 was included in the approved budget. “I personally undervalued the Clinton House Museum and council member Teresa Turk set me straight on this resource in our community. And therefore I would move that we approve this $25,000,” Walker said before the commission voted.

The $200,000 annual payment to TheaterSquared mirrors ongoing support Experience Fayetteville has provided since 2018 (with the exception of 2023); the 2025 budget included the $200,000 request and the commission approved its disbursement. The commission also authorized interim CEO to execute a 2025 contract with Forge Productions for a $26,000 fee to provide stage and sound production for the 2025 Sundays on the Square season; commissioners were told the line item is budgeted.

Experience Fayetteville staff presented an agreement with USA Cycling to host the 2025 and 2026 Cyclocross National Championships. Tyler Wilson, vice president of strategic initiatives, said the events were budgeted to draw on the Cyclocross legacy fund; staff reported that fund’s balance is approximately $690,000 and that USA Cycling presented a budget estimate of about $225,000 per year for the events. The commission authorized the interim CEO to execute the USA Cycling agreement.

The largest single item approved was replacement of the Fayetteville Town Center air walls, a multi-panel partition system that staff said has exceeded its life expectancy and cannot be fully repaired because the original manufacturer is out of business. Tyler Wilson said Nettles Construction Solutions submitted the lowest of three quotes, and staff recommended contracting with them for $412,000 plus a 15% contingency for a total appropriation of $474,357.75. Wilson described a service and warranty package the vendor offered: a three-year service program, a one-year warranty on some components and a five-year warranty on the mechanics. “They’ll come out and do all the services that we’ve been paying for with the current airwall system,” Wilson said.

All five items were approved by roll call. The commission’s minutes show unanimous support among present commissioners for each item.

Why it matters: these votes finalize several items already included in the 2025 budget and commit Experience Fayetteville to multi-year event partnerships and a near-term capital replacement at a downtown public venue. The air-wall replacement will be funded from the organization’s fund balance because staff reported capital reserves were insufficient to cover the full appropriation.

What’s next: staff will execute the contracts and disburse funds as authorized. The air-wall vendor will provide the stated service package and mechanical warranty; staff said other planned capital projects may be postponed if the air-wall appropriation runs to contingency.

Votes at a glance
- Clinton House Museum — Approved disbursement of $25,000 (budgeted). Motion moved by Commissioner Mike Whitaker; seconded by Commissioner Christie Sanderson. Roll call: Catherine Kenny — yes; Todd Martin — yes; Christie Sanderson — yes; Commissioner Grigsby — yes; Sarah Bunch — yes; Mike Whitaker — yes; Elvis Moyer (chair) — yes. Outcome: approved.
- TheaterSquared — Approved disbursement of $200,000 (budgeted annual support). Motion moved by Commissioner Christie Sanderson; seconded by Commissioner Mike Whitaker. Roll call: Catherine Kenny — yes; Todd Martin — yes; Christie Sanderson — yes; Commissioner Frisbie/Prisby — yes; Sarah Bunch — yes; Mike Whitaker — yes; Elvis Moyer — yes. Outcome: approved.
- Forge Productions (Sundays on the Square) — Authorized interim CEO to execute 2025 contract for total fee of $26,000 (budgeted). Motion: moved/second not specified on record; roll call: Catherine Kenny — yes; Todd Martin — yes; Christie Sanderson — yes; Commissioner Prisby — yes; Sarah Bunch — yes; Mike Whitaker — yes; Elvis Moyer — yes. Outcome: approved.
- USA Cycling (Cyclocross National Championships 2025–26) — Authorized interim CEO to execute agreement; funding estimated to come from Cyclocross legacy fund (staff cited ~$225,000 per year and a fund balance of approximately $690,000). Motion moved by Commissioner Mike Whitaker; seconded by Commissioner Christie Sanderson. Roll call: Catherine Kenny — yes; Todd Martin — yes; Christie Sanderson — yes; Commissioner Frisbie/Prisby — yes; Sarah Bunch — yes; Mike Whitaker — yes; Elvis Moyer — yes. Outcome: approved.
- Fayetteville Town Center air-wall replacement — Authorized interim CEO to execute agreement with Nettles Construction Solutions and appropriate capital funds up to $474,357.75 (quote $412,000 plus 15% contingency). Motion moved by Commissioner Christie Sanderson; seconded by Commissioner Mike Whitaker. Roll call (Martin had left prior to this vote): Catherine Kenny — yes; Christie Sanderson — yes; Commissioner Prisby — yes; Sarah Bunch — yes; Mike Whitaker — yes; Elvis Moyer — yes. Outcome: approved.

Sources: meeting transcript and packet materials presented during the March commission meeting. ","mediaType","Video","parentTitle","Advertising and Promotion Committee 3.24.2025","oneSentenceSummary","Experience Fayetteville’s Advertising & Promotion Commission approved five budgeted disbursements and contracts at its March meeting, including $25,000 for the Clinton House Museum and a $474,357.75 appropriation for Fayetteville Town Center air-wall replacement.","taxTitle","Fayetteville City, Washington County, Arkansas","taxId",5768,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6095155,"Experience Fayetteville outlines 2025 marketing push: 'Your New Favorite' creative, Ale Trail refocus and a year of bikepacking",514,2946000,3460000,"/Search/View?dp=1&key=2840331-bdb37490f91a5f70e52a90cc1fe53954&start=2946&end=3460","https://assets.pipeline.soar.com/2840331-bdb37490f91a5f70e52a90cc1fe53954/thumbnail_2946000.jpg","/articles/6095155/Fayetteville-City/Washington-County/Arkansas/Experience-Fayetteville-outlines-2025-marketing-push-Your-New-Favorite-creative-Ale-Trail-refocus-and-a-year-of-bikepacking","https://secure.pipeline.soar.com/6095155-dc0a6471e2d8a3b5f6071846a36c4cbc/orig.mp4?Expires=1771206599&Signature=bVKaXMfhQeKNTRipZOHTZmEN-N4UceoSKEDRIvS090~MpdnULJ045e6GHmOl-asU4Hp2OZT-0QD-Ll7KQUE40H5Rw42jPWJgIIjPHDhGit4HfMkzWFeLJ4-TCTv3LMxNE-wEjEXdjsJCfMIRllT~lkDQ8t-i-Ee2WaeiuB1TcZ~DyQdrah5erXVWpVsb8MpLK8NW04gpNj9OwyzTpp79cq~nNE8BN~MwG5w5i4yDH~U6Pmm70dCH3qt32cxDqbXoyZnGvD8sarFqOSRX7F3aIYZ1SC~dmDjoZo9NFCWIz6VODNnkasnMhXHh6s44njSgkgVx0oRzAoZKeR6LSYzRqg__&Key-Pair-Id=KUT5TJCACFTXG","Experience Fayetteville’s marketing team presented 2025 campaign priorities at the commission meeting, previewing national creative, changes to the Fayetteville Ale Trail and a multi‑part bikepacking initiative.

Sarah Keating, vice president of marketing and communications, said the organization’s 2024 \"Discover Your Favorite Bill\" (advertising) campaign is a finalist for an eTourism Summit award and that new creative for 2025 will run in national placements such as the Wall Street Journal. The marketing team will A/B test two creative directions and use a new logo lockup that clarifies \"Fayetteville, Arkansas\" in national placements.

Keating announced changes to the Fayetteville Ale Trail: the program will shrink from a region‑wide passport to a Fayetteville-only program that highlights the city’s eight breweries. Keating said the move responds to program growth and duplication by statewide initiatives; the new passport is expected to debut Sept. 1 and staff will continue honoring previously issued passports.

Marketing also previewed a \"Year of Bikepacking\" program. The initiative includes four educational clinics, a targeted search-engine marketing campaign in summer, a documentary debut in the fall and a bikepacking summit run by Ozark Gravel Cyclists. Keating said the marketing effort will position Fayetteville as a hub for bikepacking routes and related hospitality experiences.

The report also highlighted other outreach: updated downtown maps for kiosk installation (pending city approval), publicity from Terrain magazine citing Centennial Park as a top mountain-bike venue, and community event support (the US Pro Cup mountain bike race, Frostfest, Fayetteville Mardi Gras and others). Keating and interim CEO Jennifer Walker said Experience Fayetteville supported the calendar with a mix of sponsorship, technical assistance and marketing support.

Why it matters: Marketing and program shifts affect how Experience Fayetteville positions Fayetteville to visitors and where limited promotional resources are focused — changes that influence local businesses and event partners.

Next steps: staff will roll out the national campaign creative, produce the updated Ale Trail passport for a September launch, and begin summer SEM for bikepacking.","Marketing staff presented advertising creative that will run nationally, announced a refocused Fayetteville Ale Trail limited to eight in-city breweries, and previewed a bikepacking promotional program and documentary to run in 2025.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6095160,"Commission outlines CEO finalist timeline and signals support for employment agreement ahead of final interviews",600,3600000,4200000,"/Search/View?dp=1&key=2840331-bdb37490f91a5f70e52a90cc1fe53954&start=3600&end=4200","https://assets.pipeline.soar.com/2840331-bdb37490f91a5f70e52a90cc1fe53954/thumbnail_3600000.jpg","/articles/6095160/Fayetteville-City/Washington-County/Arkansas/Commission-outlines-CEO-finalist-timeline-and-signals-support-for-employment-agreement-ahead-of-final-interviews","https://secure.pipeline.soar.com/6095160-f7290008123a6b7c6033be53061679aa/orig.mp4?Expires=1771206599&Signature=XRPJRss4ePLGOz3DJySAD1LJPVvcDm3zbwURRoyNVoPw1IF5GpiFs109yrTlCMltl7YfGaOvOkr2gkTtkZLplcYFHA38M2CpXmEkCnj1d1Lc2mQ41jphTdLrBt4rRaVZBYwS5XkluB7Sid9xNsRR9HDauUSdBBm2zJgM83XXNF3zOPTJlnacD2IXSxakckEEccdg6H0Uj15hh3CUmBzkFrqZtzIPf~r6nZvE71P-9vZu7FY7zVnFrfexAn4763lQwxrTx0kpdXJ4cfmTy49Lb5lYogKTUFaYa-ZOMHASAQgcn2JVDnNvptLC8x1XezWt~BqQNSdZncsu8GfqvnusHg__&Key-Pair-Id=KUT5TJCACFTXG","Experience Fayetteville’s Advertising & Promotion Commission confirmed its finalist interview schedule and discussed a draft employment agreement for its next CEO at the March meeting.

Staff and the search consultant will conduct virtual interviews with up to six candidates the week of March 31, then narrow the field to three finalists for in-person events scheduled Sunday afternoon and Monday, April 13–14. The commission will hold a public \"meet-and-greet\" on April 13 (4 p.m.–7 p.m.) at TheaterSquared and full-day finalist interviews and deliberations on April 14. Staff reminded commissioners that the meet-and-greet and public portions of finalist events are public meetings; any one-on-one finalist interviews or some deliberations may be held in executive session as allowed by law.

A draft employment agreement was presented to commissioners. The template (sourced from the search partner and reviewed by legal counsel) was presented as a three-year agreement by default but commissioners were told the term, salary and severance structure are negotiable. Staff described common severance ranges for executive roles in the sector (three months to one year of salary, with some organizations using tiered severance by tenure). The draft included clauses on duties, annual performance reviews, compensation/benefits and termination with and without cause; staff emphasized changes that reflect Arkansas at‑will employment law.

Commissioners indicated general comfort with offering an employment agreement as part of a candidate package, provided the commission retains flexibility to set term length, severance and other specific contract elements in final deliberations. Interim CEO Jennifer Walker said including an agreement could affect candidate interest and that staff wanted commissioner direction before final interviews. \"Are you comfortable with having an employment agreement?\" Walker asked; commissioners responded affirmatively while reserving negotiation of the specific terms for final deliberations.

Next steps: virtual interviews the week of March 31; finalists’ in-person events April 13–14; staff will accept commissioner guidance on preferred term length and severance structure to have contract language ready should the commission decide to make an offer.

","The commission confirmed finalist interview dates for Experience Fayetteville’s CEO search and discussed a draft three-year employment agreement; commissioners indicated support for offering an employment agreement and asked for flexibility on term and severance during final deliberations.",{"_33":100,"_35":36,"_37":38,"_39":101,"_41":102,"_43":103,"_45":104,"_47":105,"_49":106,"_51":107,"_53":108,"_55":56,"_57":58,"_59":109,"_61":62,"_63":64,"_65":110,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6095165,"Commission tables five-year Town Center capital plan amid questions over ownership and funding",965,1060000,2025000,"/Search/View?dp=1&key=2840331-bdb37490f91a5f70e52a90cc1fe53954&start=1060&end=2025","https://assets.pipeline.soar.com/2840331-bdb37490f91a5f70e52a90cc1fe53954/thumbnail_1060000.jpg","/articles/6095165/Fayetteville-City/Washington-County/Arkansas/Commission-tables-five-year-Town-Center-capital-plan-amid-questions-over-ownership-and-funding","https://secure.pipeline.soar.com/6095165-262631bc620e2ac763d7b6ea270e19ee/orig.mp4?Expires=1771206599&Signature=WXn8J~NakpBK8oC3GoRrFNwJZ1i3mCcL9sNkomPhoiv1zshppmtOk0LR2y3bBaKfzbHMYwmX-sv7h6Ro4mrA-CKKpGW~AggUHKOA1BYKTCSzuON1KGR4w57nMO0rzRyn2DlvzxGSqr0NLs2B9Jqxvq4dSAdnDSwIyKETWGyC5woq9siGqWdlLwSiluzWWmb9ybbVZXGoCyfMtHXMmL80Vfv1k0hcG7Diuy6Z5LjDWs9P~HpUqWtrIykIOTCJYiyIWn3Z-2O4YLlLLv~t2iV~Rqjju4oRqy3LDwWlFyAQbzb1SM-iDALqCgQaYDxZpxDA5npuwvtrV5lGyTmQajHU-g__&Key-Pair-Id=KUT5TJCACFTXG","The Experience Fayetteville Advertising & Promotion Commission tabled a proposed five-year capital improvement plan for Experience Fayetteville properties, including the Fayetteville Town Center and Walker Stone House, after commissioners raised questions about funding responsibility and timing.

Tyler Wilson, vice president of strategic initiatives, presented the plan as a roadmap of anticipated capital needs across organization assets. He and staff clarified the document was a planning roadmap rather than an appropriation: it did not authorize spending and did not obligate funds. \"By voting on this structured roadmap, we're simply voting on the idea of having this in place. It doesn't mean that we're voting to make these funds available,\" a staff member told commissioners.

Commissioners pressed for clearer lines between Experience Fayetteville’s responsibilities and the City of Fayetteville’s obligations. Several commissioners said they were uncomfortable approving a long-term capital plan before a permanent CEO was hired and before clarifying what capital items would remain Experience Fayetteville’s responsibility if the organization ceased managing Town Center operations. \"We are charged with running the Town Center, but we do not own the Town Center. Is that correct?\" Commissioner Todd Martin asked; staff and others replied the city owns the Town Center and that some items (for example, event-related air walls) have been treated as Experience Fayetteville responsibilities while core infrastructure such as elevators has been discussed as the city's responsibility.

Commissioner comments noted the potential scale of needs: commissioners quoted planning figures that aggregated to multiple millions of dollars over five years. Interim CEO Jennifer Walker and staff recommended further work before adoption: staff will return the plan with clearer annotations showing which projects staff believe would remain Experience Fayetteville responsibilities and which would likely fall to the city. Commissioners asked staff to include lease details (the current lease term was cited as a 20-year lease that was in its third year) and a short history of how the commission and city previously arranged bonding or capital responsibilities.

The commission voted to take no action and table the item until a permanent CEO is in place and staff can provide the requested clarifications.

Why it matters: The Town Center is a major public event venue in downtown Fayetteville. Deciding whether Experience Fayetteville or the City of Fayetteville handles major capital repairs affects future budgets, lease negotiations and responsibility for sizeable repairs.

Next steps: Staff will annotate the plan to indicate presumed owner responsibility for each item, provide lease start-year information and bring the updated plan back to the commission after a new CEO has been selected.

","Commissioners deferred action on a proposed five-year capital improvement plan for Experience Fayetteville properties, citing concerns about which expenses are the organization's responsibility versus the city's and requesting the item return after a new CEO is in place.","actionData","errors"]

Article not found

Experience Fayetteville commissioners approve museum, arts and facility contracts; $474,358 authorized for Town Center air walls

Experience Fayetteville outlines 2025 marketing push: 'Your New Favorite' creative, Ale Trail refocus and a year of bikepacking

Commission outlines CEO finalist timeline and signals support for employment agreement ahead of final interviews

Commission tables five-year Town Center capital plan amid questions over ownership and funding