Senate committee discusses $890K cut to tourism marketing funding

The Senate Finance and Claims Committee of the Montana Legislature convened on April 1, 2025, to discuss key budgetary issues and program funding. The meeting focused on the implications of proposed cuts to various programs, particularly the Main Street program, which has been a topic of concern among committee members.

During the session, a committee member raised the issue of a significant reduction in funding for the Main Street program, amounting to nearly $890,000 for the fiscal year 2026. The member sought clarification on the percentage of this cut relative to the program's total budget. In response, officials assured that the cuts would not affect the Main Street or Made in Montana programs, as the reductions would be sourced from other budget lines, specifically wayfinding, signage, and tourism marketing.

Further discussions revealed that the overall budget for the Department of Commerce is projected to decrease from approximately $40 million to around $37 million. Despite this reduction, officials noted that marketing expenditures have remained stable over the past several years, even as costs for advertising have increased. The department has managed to maintain flat marketing costs by strategically optimizing ad placements.

Additionally, it was highlighted that grant and loan programs supporting local communities have seen significant growth, with estimates suggesting an increase of 10% to 25% over recent years. This growth is attributed to the effective management of marketing funds, allowing for more resources to be allocated to community support initiatives.

The meeting concluded with discussions on the need for clarifications regarding technical aspects of proposed amendments related to funding transfers. The committee expressed a commitment to work collaboratively with sponsors to ensure clarity in the legislative process.

Overall, the meeting underscored the ongoing efforts to balance budgetary constraints while supporting vital community programs and initiatives in Montana.