Clemson nonprofit explores new communication strategies for community engagement

The Sustainability Committee of Clemson, South Carolina, held a meeting on December 11, 2024, focusing on community engagement and project promotion related to local sustainability initiatives. A key discussion point was the importance of effectively publicizing projects to enhance community awareness and participation.

Committee members emphasized the use of various communication methods beyond social media, including articles and community connections. One board member, Heidi Williams, who works in communications at a local university, highlighted the committee's efforts to write articles and create engaging content. They are also exploring the idea of producing short videos to visually demonstrate biking conditions in the area, particularly on busy roads like Highway 93, to raise awareness about safety concerns.

The committee discussed the potential of using brochures and maps to inform residents and visitors about local trails and biking routes. Currently, there are seven kiosks installed around Central Clemson that provide maps, although they are noted to be outdated. The committee plans to create new brochures to distribute at local bike shops and restaurants to better inform the public about sustainable transportation options.

Overall, the meeting underscored the committee's commitment to storytelling and communication as vital tools for promoting sustainability initiatives in the community. The members expressed a desire to improve their outreach efforts and engage more effectively with residents to foster a culture of sustainability in Clemson.