Pensacola Planning Board reviews Hard Rock Project aesthetic proposal for luxury apartments

The City of Pensacola Planning Board convened on March 11, 2025, to discuss significant developments, including a conceptual aesthetic review for a new luxury apartment building and hotel project by Inspired Communities of Florida. This project, located at 352 West Cedar Street in Community Maritime Park, is notable for its use of Florida's Live Local Act, which allows for increased building height and density in exchange for affordable housing commitments.

During the meeting, board members expressed their views on the aesthetic aspects of the project. One member noted concerns about the visual appeal of a proposed brick wall, suggesting that it might detract from the overall attractiveness of the development. Despite these concerns, the board ultimately approved the motion to proceed with the project as submitted, with a vote of 3 to 1.

The proposed development will feature a mass timber luxury apartment building reaching a height of 150 feet, alongside a hotel that will stand at approximately 171 feet. Under the Live Local Act, 40% of the residential units will be designated for residents with incomes between 80% and 120% of the area median income (AMI), addressing the city's need for affordable housing.

The development team, including representatives from the Dawson Company and architects from Gensler, presented the project details, emphasizing its alignment with local planning guidelines and the broader goals outlined in the city's Strive to Thrive 2035 initiative. The board anticipates further discussions and a final aesthetic review as the project progresses.

This meeting marks a crucial step in Pensacola's ongoing efforts to enhance its urban landscape while addressing housing affordability, reflecting the city's commitment to sustainable development and community needs.