Governor Spencer Cox addressed concerns regarding the controversial bill that would ban pride flag displays in public buildings during his monthly news conference on March 30, 2025. The bill has sparked significant debate, with some suggesting that its passage could lead to the Sundance Film Festival relocating out of Utah.

Cox emphasized his commitment to keeping Sundance in the state, stating, "Sundance is an important part of Utah." He acknowledged that the festival's board had indicated political issues would not influence their decision to stay or leave. The governor expressed skepticism about claims that the bill's passage would directly impact Sundance's future, noting that it had already passed with a veto-proof majority.

The governor urged those concerned about the bill to engage in dialogue rather than consider leaving the state. He argued that staying would provide an opportunity to influence discussions on important issues. "If that person really does care about making a difference on these issues, then I don't know why leaving makes that better," he stated.

Cox also highlighted the economic implications of Sundance's potential departure, suggesting it would be a mistake for the festival. He reassured the public that Utah would remain resilient, referencing past experiences with the outdoor recreation industry, which had previously threatened to leave but ultimately decided to stay.

As the situation develops, the governor's stance indicates a desire to balance legislative actions with the cultural and economic significance of events like Sundance in Utah. The final decision on the bill remains pending, with its implications for the state's artistic community and economy still unfolding.