In the bustling atmosphere of the Scottsbluff City Council meeting on March 3, 2025, excitement filled the air as community leaders discussed the upcoming Old West Balloon Fest, a cherished event that promises to draw visitors from across the nation. The meeting highlighted the festival's significant economic impact, with a notable increase in sales and lodging taxes, reflecting the event's ability to attract tourists and boost local businesses.

The festival, which has secured a three-year bid to host the National Ballooning Championships from 2026 to 2028, is expected to triple its budget during this period. Despite fierce competition from other cities, Scottsbluff emerged victorious, showcasing the community's commitment to hospitality and event excellence. The festival's organizers emphasized the importance of community support, noting that local hotels are already experiencing high occupancy rates, with many rooms booked by visitors eager to attend.

This year’s theme, "Magic in the Western Skies," promises to enhance the festival experience, which includes a popular drone show and a youth ballooning camp that has educated over 400 children. The camp, sponsored by local tourism, aims to inspire the next generation of balloonists, providing them with hands-on experiences and a deeper understanding of ballooning.

The council also discussed logistical changes to improve the event's flow, including relocating activities to Mitchell Airfield to accommodate growing attendance and vendor participation. The decision to host the big night glow and wiener dog races at this central location aims to streamline operations and enhance visitor enjoyment.

In a move that reflects a shift in funding strategy, festival organizers announced they would no longer seek marketing funds from the city, having established strong partnerships that ensure effective promotion of the event. Instead, they are requesting $20,000 to support the festival's operational costs, which include accommodations for participating pilots.

As the meeting concluded, the council members expressed their enthusiasm for the festival's potential to unite the community and attract visitors, leaving attendees with a sense of anticipation for the vibrant celebrations that lie ahead. The Old West Balloon Fest is not just an event; it is a testament to Scottsbluff's spirit and resilience, promising to light up the skies and the hearts of all who attend.