In a recent meeting of the Convention and Visitors Advisory Board for South Padre Island, discussions centered around enhancing tourism through innovative services and marketing strategies. Lori Moore, the Operations and Events Manager for Visit South Padre, presented a compelling initiative aimed at promoting fishing experiences for families and individuals with disabilities.

The board reviewed a proposal to allocate $25,000 for marketing efforts related to Fishing's Future, a program led by Shane Wilson. This initiative not only teaches children how to fish but also provides access to fishing experiences for those with mobility challenges through specially equipped vessels. The funding will support a $20,000 marketing buy, alongside $5,000 in-kind contributions for promotional materials like T-shirts and stickers.

The board members expressed enthusiasm for the program, recognizing its potential to attract tourists seeking inclusive recreational activities. They emphasized the importance of showcasing South Padre Island as an ADA-friendly destination, particularly for families with members who have disabilities. The inclusion of information about accessible amenities, such as Mobychairs, on the Visit South Padre website was also discussed, highlighting the island's commitment to accommodating all visitors.

With a unanimous vote, the board approved the funding, marking a significant step towards enhancing the island's appeal to a broader audience. This initiative not only aims to boost tourism but also reinforces South Padre Island's reputation as a welcoming destination for everyone. As the marketing campaign unfolds, it promises to spotlight the unique experiences available on the island, ensuring that all visitors can enjoy the beauty and adventure that South Padre has to offer.