[{"_1":2,"_112":-5,"_113":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,76,88,100],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},"mediaId",6623055,"mediaKeyId","2777413-482b8ea5a2c069a4c255451b50317a87","parentId",2777413,"title","Visit South Padre presents monthly report: events calendar, website launch, new sales director and PR highlights","audioSeconds",1245,"startMs",1567000,"endMs",2812000,"viewUrl","/Search/View?dp=1&key=2777413-482b8ea5a2c069a4c255451b50317a87&start=1567&end=2812","thumbnailUrl","https://assets.pipeline.soar.com/2777413-482b8ea5a2c069a4c255451b50317a87/thumbnail_1567000.jpg","articleUrl","/articles/6623055/Texas/Visit-South-Padre-presents-monthly-report-events-calendar-website-launch-new-sales-director-and-PR-highlights","mediaUrl","https://secure.pipeline.soar.com/6623055-2e29e1a43d4af679d471808d80823a9c/orig.mp4?Expires=1771037362&Signature=mvHs0-vou2xqRer3fTKhnieUZdGS89zhaykNmNxf5kOBacX~TgXJxjL3p1ijLPklerWWaqn5hisr4f8uzljHdPgVsgBYAfwXBRNG-H5zlnBDDEhHY16~LxhU-ndhSLhIQTOK3GpN31ePf9vviCgmDwEE5K2DCVLgtUU~sprOfennIgWeNjyahp03ADC10bZJWkM9SchYqOlgO0JbAaBdP3-uFGDXsa~yzgccQvTvnCZ1FWax30xN4NQD4Um9tulF6yiXPr2V5fApEM8ZalGvvXg6xMomBpy~9IZolWIvPc7aMIcyudebJgPHcDvSWX3F4aqMWZBEdz8HRmdxvh7upw__&Key-Pair-Id=KUT5TJCACFTXG","author","South Padre Island","date","2025-03-26T00:00:00Z","article","Visit South Padre staff presented the monthly operations and marketing report, detailing recent event attendance, upcoming events, website and communications updates, a new hire for sales, and public-relations coverage.

Luis Rios, event experience coordinator, reviewed recent attendance numbers: the indoor Kite Fest drew about 1,137 attendees and the Double Causeway Cross about 1,243. Upcoming events listed for April included the Fool's Run (estimated 400 attendees), the SPI Crawfish Festival (estimated 1,500 on April 12), a Semana Santa Grupo on April 19 (estimated 3,000) and Easter fireworks over the bay on April 20. Rios said the in-house SPI Crawfish Festival is intended to involve local businesses and community partners.

Staff described community outreach partnerships for the Crawfish Festival, including animal-rescue groups and local restaurants assisting with cooking and logistics. Rios said the festival is one of four in-house produced events intended to celebrate the community and engage local businesses.

On staffing, Visit South Padre introduced Kelly Callier as the new director of sales; Callier said she brings more than 25 years of hotel-sales experience and is joining from Las Vegas. Myra Nunez reported group-sales metrics for February: 15 leads with potential room nights of 3,090, 2,745 contracted room nights, and 19 actualized events.

Denise Villalobos, social media and international affairs specialist, reported social media growth in February with impressions up 18% and Instagram surpassing 100,000 followers. PR highlights included coverage by National Geographic and Texas Highways, and Sea Turtle Inc.’s new hospital received national attention; staff said those features supported destination exposure.

Mauricio Cervantes, website and data specialist, said the new Visit South Padre website was on track for an April 28 launch and staff are syncing content from the current site. Cervantes also reported rapid growth in SMS sign-ups: he said opt-ins rose sharply during spring break, at times reaching about 2,500 sign-ups, with a current general list size above 1,200. The SMS program sends twice-weekly updates to subscribers and is offered at no charge to local partners who want event promotion.

Marketing staff described a partnership opportunity with Austin FC and Pantalone's Tequila (owner referenced) to run a beach clean-up on Earth Day and related promotion; staff said Austin FC will bring employees to help and partners will promote the event on social channels.

Staff also reported on a Greenhouse site visit during spring break, outreach to the chamber of commerce’s Coffee and Conversation program, and visitor surveying: staff said they collected more than 600 surveys from families and college students during spring break to inform future marketing. Finally, the board heard that U.S. News & World Report named South Padre Island the No. 1 beach in Texas, an accolade staff planned to promote through PR channels.

No formal board action was recorded on the monthly report item; it was presented for information and discussion.","mediaType","Video","parentTitle","South Padre Island - CONVENTION AND VISITORS ADVISORY BOARD - Mar 26, 2025","oneSentenceSummary","Visit South Padre’s staff reported on February and spring-break activities, upcoming events (including an April 12 Crawfish Festival), a planned website launch, SMS outreach growth, a new director of sales hire, and PR successes including a Sea Turtle Inc. hospital feature and U.S. News ranking.","taxTitle","South Padre , Cameron County, Texas","taxId",57359,"location","Texas","headline","","shortSummary",{"_33":77,"_35":36,"_37":38,"_39":78,"_41":79,"_43":80,"_45":81,"_47":82,"_49":83,"_51":84,"_53":85,"_55":56,"_57":58,"_59":86,"_61":62,"_63":64,"_65":87,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6623060,"Board approves Greenhouse Agency Q3–Q4 media plan to focus summer visitation",350,1205000,1555000,"/Search/View?dp=1&key=2777413-482b8ea5a2c069a4c255451b50317a87&start=1205&end=1555","https://assets.pipeline.soar.com/2777413-482b8ea5a2c069a4c255451b50317a87/thumbnail_1205000.jpg","/articles/6623060/Texas/Board-approves-Greenhouse-Agency-Q3Q4-media-plan-to-focus-summer-visitation","https://secure.pipeline.soar.com/6623060-d5a837f6cea482c8c02e03304cf45633/orig.mp4?Expires=1771037362&Signature=byKPHOzxpTZZcd7Rck4pNaFpCVDYWkwidFON4gtfFtix7kzoCqINgDC-3kMHsFvmNJ~mMAgvAY4b~RYUE6LRS7EPAo4Ktcr8HFD73UjQ-3giFD-7fZgMt~A7OP6Uig31cO5N46jUWCQDhBWfWulnDcOyDQfsF16Ts9jlK5MESFjrr75n~JxezaNp5psY4itBnyH1ZPcc9NEl~LEbq7aItan~RI9MvyGaMXBqvaJ2Wcn4Dm6NNbp5cDO3bdMSDgZnLbaeUU-rf-RCKq0asU6lr52ebX3PhDPWyqFq2~3~W1qefmLAXK4vrtAI3Nx0AZXY0P614us2vLcsEpQT8BwxnA__&Key-Pair-Id=KUT5TJCACFTXG","The Visit South Padre board approved Greenhouse Agency’s updated Q3 and Q4 media plan for the remainder of fiscal year 2024–25, a plan staff said refocuses spending to boost summer visitation.

Cindy Trevino, director of marketing for Greenhouse, described the updates as a refinement of a previously approved Zimmerman plan that had been spread across many channels. The revised strategy concentrates budgeted dollars on proven placements and adds additional social investment on Meta and TikTok while maintaining connected-TV (CTV) buys and listings on Expedia and TripAdvisor. Trevino said the goal is to \"get visitation to stop\" spreading thinly across channels and instead concentrate on audiences most likely to travel during the summer months.

Visit South Padre staff said the plan will target Texas drive markets, including new Texans and successful Texan drive-market segments, to counteract weak summer performance in the prior year. The board moved and seconded to approve the plan; the motion was approved by voice vote with no recorded amendments.

Board members discussed monitoring performance and emphasized coordination between the agency and Visit South Padre marketing staff ahead of peak season. The presentation included reference to a recent Greenhouse site visit during spring break to familiarize the agency team with the island’s offerings and events.

Votes at a glance: motion to approve Greenhouse Q3–Q4 media plan for FY24–25 remainder — approved.","Visit South Padre approved Greenhouse Agency’s revised Q3 and Q4 media plan, concentrating marketing dollars on summer drive markets and adding social platforms to bolster visitation.",{"_33":89,"_35":36,"_37":38,"_39":90,"_41":91,"_43":92,"_45":93,"_47":94,"_49":95,"_51":96,"_53":97,"_55":56,"_57":58,"_59":98,"_61":62,"_63":64,"_65":99,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6623065,"Visit South Padre approves $50,000 ecotourism buy to support RGV Reef deployment",658,531000,1189000,"/Search/View?dp=1&key=2777413-482b8ea5a2c069a4c255451b50317a87&start=531&end=1189","https://assets.pipeline.soar.com/2777413-482b8ea5a2c069a4c255451b50317a87/thumbnail_531000.jpg","/articles/6623065/Texas/Visit-South-Padre-approves-50000-ecotourism-buy-to-support-RGV-Reef-deployment","https://secure.pipeline.soar.com/6623065-df1acfa2b4106af46b2196e680eb3422/orig.mp4?Expires=1771037362&Signature=D5M4Ks6g3vzaTxU26IM59FsjBpuYEkJv7qcQn~C-VE7o9RAicXmewo7mWt-Ri2CqiwJVIA6YrMAeb0hVRHwB926FPnIIHI1TDVtKZIP90a2yDMvAgh~DDpWMUHxPK8-HhxjjQzM1-ZZdkFjZfgrJBRvZl5JEQb7P6xE0UyxHGyrshAuMDmzOkE86lKGL39pEYgf5tAqK2-k5kM31lyJWZEhSHOovBptlzi3404z9trj69Vd~utppFcfK~XkV6bu2dHQbaLRKy2rZEpZ8pJ5rDoE99G0gMc13FiyKIVS-1jL5Z-qsyRTeGu7bY0QktlLUdNjX3gykvZFCwjNwKCrAew__&Key-Pair-Id=KUT5TJCACFTXG","Visit South Padre’s board voted to approve a $50,000 ecotourism buy to support Friends of RGV Reef’s artificial-reef projects, which the presenter described as large-scale deployments of concrete and steel railroad ties to increase marine habitat off the island.

A representative identified as Curtis presented a short video and slides outlining the group’s recent work. Curtis said the organization had cleared a yard of more than 20,000 tons of material and deployed 18,000 tons in a 30-day period; individual railroad ties weigh about 800 pounds. \"We literally load 3 of these at a time onto the boat. So it's a massive project,\" he said.

Curtis described several initiatives: assisting the Texas General Land Office with material for the Queen Isabella reef associated with the old causeway demolition; a plan to site another 1,650-acre reef between existing reefs; a FAD (fish-aggregating device) project that deployed five FADs; and the placement of 10 vessels inside the reef to create habitat. He said partners include the City of South Padre Island, the CVB, the EDC and the Port of Brownsville, and that most material is donated while the organization covers fuel and labor costs.

Curtis also described an ongoing academic partnership to measure carbon storage. \"We are just completed our carbon study, which is our first year. It costs us about a million dollars to complete. Dr. Richard Klein, UTRGV has the report and he'll be publishing that report at the end of this month,\" he said, and noted a second-phase study planned to measure sediment carbon sequestration.

A board member moved to approve the $50,000 ecotourism buy; the motion was seconded and the board approved it by voice vote. No amendments or conditions were recorded in the meeting transcript.

The presenter said Friends of RGV Reef intends to work on additional permitting and deployments, and referenced potential benefits including increased marine habitat and tourism opportunities for local fishermen. The meeting record did not include a detailed contract or performance metrics tied to the $50,000; those details were not specified.","The board approved $50,000 to support Friends of RGV Reef’s artificial-reef program, which the presenter said has deployed tens of thousands of tons of material and is undertaking a carbon-sequestration study with UTRGV.",{"_33":101,"_35":36,"_37":38,"_39":102,"_41":103,"_43":104,"_45":105,"_47":106,"_49":107,"_51":108,"_53":109,"_55":56,"_57":58,"_59":110,"_61":62,"_63":64,"_65":111,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6623069,"Visit South Padre approves $20,000 marketing buy and $5,000 in-kind for Fishing’s Future accessibility program",311,259000,570000,"/Search/View?dp=1&key=2777413-482b8ea5a2c069a4c255451b50317a87&start=259&end=570","https://assets.pipeline.soar.com/2777413-482b8ea5a2c069a4c255451b50317a87/thumbnail_259000.jpg","/articles/6623069/Texas/Visit-South-Padre-approves-20000-marketing-buy-and-5000-in-kind-for-Fishings-Future-accessibility-program","https://secure.pipeline.soar.com/6623069-3d9e025007aa147d41c0725451bac64d/orig.mp4?Expires=1771037362&Signature=Kx4M~RUDhRKxjVejO3JYdyR6-Ozixt-IqMIwnpmRYv~J~tjuevAJeCoMd-vYF8WEH5J2ip4SmpLJOq4u-ZGErYSjqkZ~N7WPMRe~yUvr8mwcOtuMCQLZ6Y9DCZZj7ywfs27H25XpF8FCzafPM3UhF0X3wedGsjQL~8GW-FkE3Ai5LPa51dLolbdLHb5pJRv0GMYg7f45AlSNZFM3ST1msf22yjggpcCHgW5KUxIew-z0391-QT9M12oTCx~Hfl6K97jFYJnTZfXJZnPzuvIikoz~xFrN9qKMaurBn7yaZMNVktdDwlmPj929F2ZR-aLTNqgLt1hi8CPyfMvaxI90sw__&Key-Pair-Id=KUT5TJCACFTXG","Visit South Padre’s board approved funding for Fishing’s Future, allocating $20,000 for a marketing buy and $5,000 in-kind support to promote the program to visitors.

Lori Moore, operations and events manager for Visit South Padre, said the funding will help publicize services offered by Shane Wilson’s Fishing’s Future, including fishing instruction for children and an “I CAN” vessel that takes people with mobility challenges out on the water. \"He provides a great service to our community along with our tourists,\" Moore said.

The package approved by the board pairs the $20,000 media buy with $5,000 of in-kind support Visit South Padre will provide, such as boosted social posts and other promotional assistance. Moore said the organization will have oversight of how funds and in-kind support are used and will require proper representation of Visit South Padre’s logo and destination messaging in any materials. \"We have oversight of all his buys ... and ensure that our logo and our destination is represented properly,\" she said.

Board discussion clarified the dollar amounts and scope. A board member moved to approve the $20,000 marketing buy plus $5,000 in-kind support; Mr. Henry seconded. The board voted to approve the motion; the chair called for the ayes and the motion carried.

Board members also discussed adding information to Visit South Padre’s new website about mobility equipment used on the island, specifically referencing \"Mobychairs,\" to highlight the destination’s accessibility. Mr. Henry said that was \"very unique to our destination\" and urged including it on the site so visitors could learn more about accessible options.

The board did not attach additional conditions to the funding beyond the stated oversight and branding requirements. There was no discussion of a contract or a timeline in the meeting record; those details were not specified.

Votes at a glance: motion to approve $20,000 marketing buy and $5,000 in-kind for Fishing’s Future — approved.

Requests for more detailed deliverables, reporting timelines or contract language were not recorded in the meeting minutes.","Visit South Padre approved a combined $25,000 package — $20,000 in cash and $5,000 in-kind — to fund marketing of Shane Wilson’s Fishing’s Future program, which provides fishing instruction and an accessible boat for people with mobility needs.","actionData","errors"]

Article not found

Visit South Padre presents monthly report: events calendar, website launch, new sales director and PR highlights

Board approves Greenhouse Agency Q3–Q4 media plan to focus summer visitation

Visit South Padre approves $50,000 ecotourism buy to support RGV Reef deployment

Visit South Padre approves $20,000 marketing buy and $5,000 in-kind for Fishing’s Future accessibility program