During the Keith County Board of Commissioners meeting on January 2, 2025, a significant focus was placed on enhancing local business visibility through digital platforms, particularly Google Business pages. This discussion highlighted the importance of accurate online representation for businesses, as inaccuracies can lead to lost opportunities and confusion among potential customers.

One speaker emphasized the need for business owners to take control of their online presence, noting that many Google Business pages are generated based on search queries rather than direct input from the business owners themselves. This can result in outdated or incorrect contact information, which ultimately affects customer engagement. The speaker expressed a desire to educate local business owners on how to effectively set up and manage their Google Business pages, underscoring that it is a straightforward process that can significantly boost visibility in a digital-first environment.

The conversation also touched on the broader implications of digital marketing for local businesses, especially given that a substantial majority of online searches occur on Google. The speaker encouraged the board to consider incorporating digital marketing strategies into their initiatives, suggesting that this could be a key area of focus for the community moving forward.

In addition to the discussion on digital visibility, the meeting included various reports from board members, although specific details on other topics were not highlighted in the transcript. The emphasis on digital marketing reflects a growing recognition of the need for local businesses to adapt to changing consumer behaviors and leverage technology to thrive in a competitive landscape.

As the board continues to explore ways to support local businesses, the insights shared during this meeting could pave the way for future initiatives aimed at enhancing economic development in Keith County. The commitment to improving business visibility online aligns with broader community goals of fostering a vibrant local economy and ensuring that residents have access to the services and products they need.