Westbury Bank partners for naming rights to Regner Park's Aqua Park

In a recent meeting of the West Bend Common Council, discussions centered on a significant partnership between the city and Westbury Bank regarding the naming rights for the new aqua park in Regner Park. This collaboration marks a notable milestone as Westbury Bank prepares to celebrate its 100th anniversary in 2026, and the bank aims to commemorate this achievement by supporting a key community project.

The proposed agreement would grant Westbury Bank naming rights for the aqua park for a duration of seven years. This partnership includes the prominent display of the bank's logo on four aqua park obstacles and in promotional materials, enhancing visibility for both the park and the bank. Additionally, Westbury Bank plans to provide 150 co-branded tickets to customers at their branch locations, allowing them to experience the aqua park while also generating potential revenue for the city.

The financial commitment from Westbury Bank is substantial, totaling $60,000. This includes an initial payment of $25,000 upon signing the agreement, followed by annual contributions of $5,000. Beyond financial support, the bank will also engage in community outreach by offering educational programs on financial literacy and fraud awareness, further solidifying its role as a community partner.

Council members expressed strong support for the agreement, highlighting Westbury Bank's ongoing contributions to the community and their commitment to enhancing local projects. Alderman Allen and Alderman Sternick both praised the bank for its generosity and dedication to West Bend, emphasizing the positive impact of such partnerships on the community.

As the city prepares for the aqua park's opening, the collaboration with Westbury Bank is expected to not only boost local engagement but also attract visitors who may not have previously been aware of the new facility. The park and recreation commission has unanimously approved the agreement, signaling a collective enthusiasm for this initiative.

In conclusion, the partnership with Westbury Bank represents a significant step forward for the aqua park project, promising to enrich the community's recreational offerings while fostering a spirit of collaboration and support among local businesses. The council looks forward to the positive outcomes this agreement will bring as they continue to develop Regner Park into a vibrant community hub.