The Historic Zoning Commission of McMinnville made a significant decision regarding signage for local businesses during its meeting on December 3, 2024. The commission approved a motion allowing a maximum of seven signs for businesses on West Main Street, a move aimed at enhancing visibility for local shops.

The discussion centered around the need for clear and noticeable signage, particularly for businesses like The Crafty Pet and Cookies by Bracks. Representatives from these businesses expressed frustration over previous restrictions on hanging signs, which they argued limited their ability to attract customers. "We just need a size," one business owner stated, emphasizing the importance of visibility in a competitive market.

Commission members debated the specifics of the signage, including size and placement. It was proposed that each sign should be no larger than 3 feet by 3 feet, ensuring they are appropriately scaled and do not overwhelm the storefront. The commission's chair, Michael Griffin, noted the importance of maintaining aesthetic harmony while allowing businesses to promote themselves effectively.

In a collaborative spirit, the commission agreed to allow the businesses to return for additional signage requests in the future, should their needs change. This decision reflects a growing recognition of the need for local businesses to adapt and thrive in a changing economic landscape.

The approval of these signs is expected to boost foot traffic and visibility for the businesses involved, marking a positive step for the local economy. As McMinnville continues to evolve, the commission's decisions will play a crucial role in shaping the town's commercial landscape.