The Minnesota State Legislature has introduced Senate Bill 2940, a significant piece of legislation aimed at enhancing consumer privacy and data protection. Introduced on March 24, 2025, the bill seeks to regulate the handling of personal data, particularly in the context of health information and targeted advertising.

The primary purpose of Senate Bill 2940 is to establish clear guidelines for the disclosure of personal data by data controllers to processors and third parties. Key provisions include stipulations that allow data sharing only when it aligns with the original purpose for which the data was collected and disclosed to consumers. This includes scenarios where consumers have a direct relationship with the third party, ensuring that data remains under the control of the original data holder and is used solely as directed.

Notably, the bill defines "specific geolocation data" and "targeted advertising," providing clarity on what constitutes personal data in these contexts. Specific geolocation data refers to precise geographic coordinates that can identify a consumer's location, while targeted advertising is described as ads tailored based on a consumer's online behavior across various platforms.

The introduction of this bill has sparked debates among lawmakers and stakeholders. Proponents argue that it is a necessary step toward protecting consumer privacy in an increasingly digital world, where personal data is often exploited without consent. Critics, however, express concerns about the potential burden on businesses, particularly small enterprises that may struggle to comply with the new regulations.

The implications of Senate Bill 2940 are significant, as it could reshape how businesses handle consumer data and influence broader discussions on privacy rights in Minnesota and beyond. Experts suggest that if passed, the bill may set a precedent for similar legislation in other states, reflecting a growing trend toward stricter data protection measures.

As the legislative process unfolds, stakeholders will be closely monitoring amendments and discussions surrounding the bill, which could impact its final form and effectiveness in safeguarding consumer rights. The next steps will involve committee reviews and potential votes, with advocates urging swift action to enhance privacy protections for Minnesota residents.