The March 20, 2025, meeting of the Nashville Sports Authority commenced at Nissan Stadium, with no public comments received on the agenda items. The meeting began with the approval of the minutes from the January meeting, which passed unanimously.
A significant portion of the meeting was dedicated to celebrating the success of Athletes Unlimited (AU) Pro Basketball, which recently concluded its inaugural season in Nashville. The board highlighted the importance of this event, particularly in the context of the ongoing celebration of Title IX's impact on women's athletics. Director Holmes Jones introduced Ali Kleva from AU, who shared insights into the organization's successful integration into the Nashville sports community.
Kleva emphasized the collaborative efforts with local organizations, including the Nashville Sports Council, to create a meaningful connection with the community. She noted that AU's approach was to engage authentically rather than merely operate as a transient entity. This strategy resulted in impressive metrics, including a 96% increase in viewership, 86% attendance growth, and a 151% rise in merchandise sales during their season.
The discussion also touched on the importance of community engagement and partnerships with other local sports teams, which helped AU gain visibility and support. Kleva remarked on the positive reception from Nashville's sports community and the significant media coverage that contributed to their success.
The meeting concluded with a focus on the future, as AU announced plans to return for two more seasons in Nashville. The board expressed optimism about building on the momentum generated during the first season and deepening community relationships to enhance the impact of women's sports in the area.
Overall, the meeting underscored Nashville's commitment to fostering women's athletics and the successful establishment of AU Pro Basketball as a vital part of the local sports landscape.