In a recent meeting held on March 22, 2025, LaSalle County officials discussed several key initiatives aimed at boosting tourism in the region. The meeting focused on the approval of funding for various tourism-related projects, including marketing campaigns and visitor guides, which are crucial for attracting visitors to the area.

One of the primary topics was the approval of a budget for the summer tourism campaign, branded as "Appetite for Adventure." This campaign aims to highlight local restaurants and attractions, moving away from the previous focus on live music and libations. The campaign will utilize a variety of marketing tools, including rack cards, billboards, and social media, with a total budget of $74,350. The county is requesting $25,000 to cover approximately 34% of this budget, with the remainder funded by the Heritage Corridor.

The meeting also addressed the distribution of the visitor guide, which has seen strong engagement on social media platforms. Officials reported over 12,000 accounts reached on Facebook and more than 13,000 on Instagram during the last distribution period. The guide is a vital resource for visitors, showcasing attractions and dining options in LaSalle County.

Additionally, discussions included the selection of a cover for the upcoming visitor guide, with three options presented. The board members expressed their preferences, ultimately leaning towards a cover that features local attractions and promotes the county's natural beauty.

The meeting concluded with updates on ongoing projects, including the development of trails and parking facilities, as well as the importance of maintaining visibility for LaSalle County's tourism efforts through billboards and rack cards in key locations.

Overall, the discussions highlighted a concerted effort by LaSalle County officials to enhance tourism through strategic marketing initiatives and community engagement, aiming to draw visitors from beyond the immediate area and support local businesses. The next steps will involve finalizing the marketing materials and continuing to monitor the effectiveness of the campaigns as they roll out.