The LaSalle County government meeting held on March 22, 2025, focused on key tourism initiatives, including funding requests for local events and strategies for monitoring attendance at popular venues.

One significant discussion centered around the "Market On The Mill" initiative, where officials expressed hopes that new businesses would enhance foot traffic in the downtown area. A representative mentioned collaboration with IVAC and the Chamber of Commerce to utilize a tool that tracks visitor numbers in specific locations, which has been successfully implemented in past events like Bergoo and local fireworks displays.

The meeting also addressed the Ottawa Family Pride Fest, which is set to take place on June 14, 2025. This annual festival has seen substantial growth, attracting over 10,000 attendees last year, and is expected to draw even more this year. Organizers highlighted the involvement of numerous vendors and community groups, as well as entertainment options that cater to families. The festival will take place in Central Park, a new location aimed at accommodating the increasing number of participants and vendors.

Funding requests for both initiatives were discussed, with the Ottawa Family Pride Fest seeking support for its operations. The proposal received mixed reactions, ultimately passing with a majority vote despite some opposition.

Overall, the meeting underscored LaSalle County's commitment to enhancing tourism through community events and strategic planning, aiming to boost local engagement and economic activity.