A proposal to enhance digital media displays on city property took center stage at the San Antonio Planning and Community Development meeting on March 21, 2025. Council members discussed the potential for increased revenue from digital signage, emphasizing that if the installations are on city-owned buildings, the city would benefit financially from lease fees, unlike private properties where owners would reap the rewards.

The conversation highlighted the importance of a structured approach to the project. Council members agreed that any digital displays would need to undergo a thorough review process. Development services will assess the structural components, while the arts board will evaluate the artistic elements of the signage. This ensures that the artistic vision aligns with the city’s cultural identity.

Councilwoman Castillo raised concerns about the safety of downtown areas, advocating for improved lighting to enhance public safety, especially during nighttime events. She expressed a personal connection to the issue, recounting her own experiences that have made her wary of walking alone in certain areas. The council acknowledged the need for a balance between safety and preserving San Antonio's unique cultural atmosphere, particularly in historical districts.

Additionally, the council discussed the potential for public service announcements (PSAs) to be displayed on these digital screens, stressing the importance of timing for maximum visibility. Council members expressed a desire to include local youth art in the displays, aiming to engage students from various schools in the community.

As the meeting concluded, the council recognized the significance of these discussions in shaping the future of San Antonio’s public spaces. The next steps will involve further exploration of the pilot program for digital displays, with a focus on revenue generation and community engagement through art.