San Antonio's Planning and Community Development meeting on March 21, 2025, spotlighted a contentious proposal for large digital displays throughout the city, igniting a mix of support and opposition among residents.

The discussion revealed that a significant 75% of survey respondents opposed the idea of adding these digital signs, raising concerns about their placement near residential areas, historic landmarks, and the Alamo. Stakeholder engagement included meetings with various community groups, including building owners, media companies, and conservation societies, reflecting a broad spectrum of opinions on the matter.

In response to the divided feedback, city officials proposed a compromise: limiting the number of digital displays to ten across designated areas, with no more than two in any single location. This plan aims to balance the desire for modern advertising with community safety and aesthetic considerations. Officials emphasized that any signs must comply with existing codes and avoid visibility from the River Walk and historic structures.

As the city moves forward, the Planning and Community Development Committee will review this proposal, with a final decision expected in April. The outcome could reshape San Antonio's urban landscape, highlighting the ongoing tension between development and preservation in the city.