San Antonio explores regulations for new digital signage program with community feedback

The San Antonio Planning and Community Development Committee convened on March 21, 2025, to discuss the implementation of new signage regulations aimed at enhancing the city’s visual landscape while addressing community concerns. A significant focus of the meeting was the proposal for large digital signs, which has sparked a mix of support and opposition among residents.

During the meeting, committee members reviewed the results of a recent survey that gathered feedback from the community. Out of 544 responses, 400 individuals opposed the installation of large signs, while 134 supported it. The survey also revealed that many residents believe these signs should not be placed near residential areas or historical districts, emphasizing the need to protect the character of San Antonio’s neighborhoods.

The committee discussed potential restrictions on the number and size of signs, proposing a maximum of ten signs throughout the city, with specific limitations in sensitive areas. Recommendations included ensuring that signs do not exceed 25% of the building's facade and prohibiting them in designated residential zones. The goal is to balance the need for advertising with the preservation of community aesthetics and safety.

Council members expressed concerns about the impact of large digital signs on traffic safety, noting that distractions could lead to accidents. However, some argued that strategically placed signs could enhance navigation for pedestrians and tourists in the downtown area, potentially improving safety by illuminating darker spaces.

The committee plans to develop a pilot program to test the proposed signage regulations, drawing inspiration from successful models in other cities like Atlanta. This initiative aims to create a framework that addresses both community concerns and the needs of local businesses.

As discussions continue, the committee is committed to engaging with stakeholders and residents to refine the proposal, ensuring that any new signage aligns with the broader goals of enhancing San Antonio’s urban environment while respecting its historical and cultural significance. The next steps will involve further community outreach and the presentation of refined options for consideration.