On March 21, 2025, the Pennsylvania Legislature introduced Senate Bill 112, a significant piece of legislation aimed at enhancing consumer privacy rights and regulating the handling of personal data by businesses. The bill seeks to address growing concerns over data privacy, particularly in the context of targeted advertising and the protection of minors.

The primary purpose of Senate Bill 112 is to establish clear guidelines for how businesses, referred to as "controllers," must manage consumer data. Key provisions include the requirement for businesses to refrain from processing personal data in violation of federal or state anti-discrimination laws, and to provide consumers with an easy mechanism to revoke consent for data processing. Upon revocation, businesses must cease data processing within 15 days.

Notably, the bill includes specific protections for consumers under the age of 16, prohibiting targeted advertising or the sale of personal data without explicit consent when businesses are aware of a consumer's age. Additionally, the legislation aims to prevent discrimination against consumers who exercise their rights under the bill, ensuring they are not denied goods or services or charged different prices for opting out of data processing.

Debate surrounding Senate Bill 112 has highlighted concerns from various stakeholders. Proponents argue that the bill is essential for protecting consumer rights in an increasingly digital world, while opponents raise concerns about the potential burden on businesses, particularly small enterprises, to comply with the new regulations. Amendments to the bill have been proposed to address these concerns, but discussions remain ongoing.

The implications of Senate Bill 112 are significant, as it aligns Pennsylvania with a growing trend among states to enhance consumer privacy protections. Experts suggest that if passed, the bill could set a precedent for similar legislation in other states, potentially reshaping the landscape of data privacy in the United States. As the bill progresses through the legislative process, its outcomes will be closely monitored by both consumer advocacy groups and the business community.

In conclusion, Senate Bill 112 represents a critical step towards strengthening consumer privacy rights in Pennsylvania, with potential ripple effects across the nation as states grapple with the complexities of data protection in the digital age. The next steps will involve further discussions and potential revisions as lawmakers seek to balance consumer protections with the operational realities faced by businesses.