Rocky Mount Event Center plans 10000 seat amphitheater and boosts sports tourism

The Rocky Mount City Council Retreat on March 19 highlighted the significant growth and impact of the Rocky Mount Event Center on local tourism and the economy. The meeting featured discussions led by facility management, showcasing the center's evolution into a key player in North Carolina's sports tourism landscape.

The Event Center, which has been operational since 2012, has positioned itself as a state tourism destination, attracting thousands of visitors for various events. This year alone, the center hosted its twelfth basketball tournament, bringing in 80 teams from Atlanta, Georgia, which translates to an estimated 2,000 visitors. The economic impact of such events is substantial, with the center generating approximately $19,000 in rental fees for this tournament alone.

Management emphasized the importance of partnerships with the North Carolina Economic Development Partnership and the State Tourism Office, which have been instrumental in promoting the facility. The center's ability to attract major events has resulted in tens of millions of dollars flowing into local economies through visitor spending on hotels, restaurants, and retail.

In 2022, the Event Center hosted 19 tournaments and 222 catering events, demonstrating its versatility and year-round operational capacity. The facility's strategic focus on sports tourism has allowed it to thrive even during traditionally slow months, such as January, by hosting youth sports events. This approach has not only increased attendance but also enhanced the overall visitor experience.

The management team highlighted the importance of data-driven decision-making, ensuring accurate tracking of attendance and revenue. This meticulous approach has allowed them to confidently report significant increases in both tournament participation and catering revenue, with a record $80,000 generated from catering events in December alone.

Looking ahead, the Event Center aims to continue diversifying its offerings, including concerts and community events, to further engage the local population and visitors alike. The management expressed optimism about future growth, citing the facility's accessibility and strategic location along Interstate 95 as key advantages in attracting events.

In conclusion, the discussions at the City Council Retreat underscored the Rocky Mount Event Center's vital role in enhancing the local economy through sports tourism and community engagement. As the facility continues to evolve, it remains committed to providing exceptional experiences for visitors while fostering economic growth in the region.