Michigan tourism generates $53B economic impact and supports 300K jobs

The Michigan Legislature's recent meeting highlighted the significant economic impact of tourism in the state, revealing that over 28 million visitors contributed more than $53 billion to the economy in 2023. This staggering figure underscores the vital role that travel and tourism play in supporting local communities and employment across Michigan.

During the presentation, officials emphasized that tourism not only generates substantial visitor spending—over $29 billion directly—but also supports more than 300,000 jobs statewide. This means that one in every 17 jobs in Michigan is linked to the tourism sector, showcasing its importance in the state's overall economic landscape.

As the state prepares to release updated figures for 2024 at the upcoming governor's conference on tourism, early indicators suggest continued growth and positive trends in the tourism economy. The meeting served as a reminder of the critical role tourism plays in job creation and economic stability, reinforcing the need for ongoing support and investment in this vital sector.