The West Virginia State Legislature has introduced House Bill 3168, known as The Rosi Act, aimed at enhancing consumer rights by mandating that businesses providing goods, services, or utilities allow customers to make changes to their electronic accounts via telephone or mail. The bill was introduced on March 19, 2025, and seeks to address accessibility issues for consumers who may struggle with online account management.

Key provisions of The Rosi Act stipulate that any entity offering goods or services must implement necessary identity verification measures when customers request changes through non-digital means. This requirement is designed to ensure that all consumers, regardless of their technological proficiency, can manage their accounts effectively. The bill also establishes enforcement mechanisms, designating the West Virginia Attorney General to oversee compliance, while the Public Services Commission will specifically handle utility-related matters.

Debate surrounding the bill has highlighted concerns about the potential burden on businesses, particularly smaller entities that may lack the resources to accommodate these changes. Supporters argue that the legislation is crucial for protecting vulnerable populations, including the elderly and those without reliable internet access, who may find it challenging to navigate online systems.

The Rosi Act has significant implications for consumer rights in West Virginia, as it aims to create a more inclusive environment for account management. Experts suggest that if passed, the bill could set a precedent for similar legislation in other states, potentially reshaping how businesses interact with consumers in the digital age.

As the legislative process continues, stakeholders from various sectors are closely monitoring the bill's progress, anticipating discussions on amendments and potential opposition. The outcome of The Rosi Act could have lasting effects on consumer protection laws and the operational practices of service providers in West Virginia.