The Honolulu City Council's Special Budget Briefing on March 8, 2025, focused on strategies to enhance revenue from the city's entertainment venues, with an emphasis on attracting larger acts to the area. Council members discussed the current revenue estimate of approximately $28 million and explored ways to increase this figure.

One key proposal came from a council member who highlighted the changing dynamics of the entertainment industry. Traditionally, artists earned revenue through album sales, but now, most income is generated from touring. This shift presents challenges for local promoters, who often receive a smaller share of ticket sales. The council member suggested developing a new rental fee structure that would incentivize promoters to bring more shows to Honolulu. By adjusting the rental fees, the goal is to allow promoters to retain a larger portion of the revenue, thereby encouraging them to book more high-profile acts.

Additionally, the council is working with a sales and marketing professional to enhance advertising efforts and attract more business to local venues. There is also a focus on educating the next generation of local promoters to foster a sustainable entertainment scene in Hawaii.

The discussions underscored the city's commitment to revitalizing its entertainment offerings and increasing revenue through innovative strategies. The council plans to continue exploring these ideas to ensure that Honolulu remains an attractive destination for major performances.