Connecticut Paid Leave promotes caregiving through new commercials and PBS documentary sponsorship

Connecticut Paid Leave Authority is gearing up for a significant outreach push with the upcoming launch of two new commercials set to debut in March. These ads aim to raise awareness about the benefits of Connecticut Paid Leave, with one version focusing on caregiving and the other addressing serious health conditions.

The female-centric commercial highlights the challenges of caring for a loved one, featuring bilingual actresses who also deliver the message in Spanish. Meanwhile, the male version emphasizes the support available for individuals facing their own health issues. Both commercials underscore the program's income replacement benefits, which allow individuals to take time off work for caregiving or medical needs.

In addition to the commercials, the Authority announced an exciting partnership with Connecticut Public Television for a documentary on caregiving in America, produced by Bradley Cooper. This sponsorship will provide extensive coverage and include a dedicated caregiving landing page on ctpublic.org, launching in February.

These initiatives reflect the Authority's commitment to enhancing public understanding of paid leave options, ensuring that residents are informed about the support available to them during critical times.