The Marion County Board of County Commissioners held a joint workshop with the City of Ocala on March 13, 2025, focusing on the development of priority tourism products for the region. The meeting commenced with procedural reminders for attendees to maintain decorum, followed by a presentation led by Loretta Schaefer, Director of the Ocala Marion County Visitor and Convention Bureau.

Schaefer introduced Bethany DeRose from Hundon Partners, who provided an update on the place-making plan and feasibility study initiated in November 2024. This collaborative effort aimed to identify opportunities for enhancing tourism in Marion County and Ocala. DeRose emphasized the importance of community input in shaping the recommendations derived from the study.

The presentation outlined three primary market-driven recommendations: the development of a multipurpose facility, a conference hotel, and a mixed-use walkable district. Each of these projects was identified as having significant potential for boosting local tourism and economic growth. DeRose highlighted the need for further feasibility studies to explore these opportunities in greater depth.

Discussion among the commissioners and city representatives centered on the potential sites for these developments. DeRose presented a matrix evaluating various locations based on their suitability for tourism-related projects. The group acknowledged the importance of considering existing developments, such as those at the World Equestrian Center (WECC), to avoid market saturation and ensure complementary offerings.

Commissioners expressed the need for a clearer understanding of the city's downtown plans, which could impact the proposed tourism projects. The conversation underscored the necessity for ongoing collaboration between the county and city to align their visions and priorities effectively.

As the meeting progressed, additional opportunities for tourism enhancement were discussed, including the potential for a water park and family entertainment attractions. The group agreed to pursue a comprehensive analysis of these options concurrently, recognizing the benefits of integrated development.

In conclusion, the workshop facilitated a productive dialogue between Marion County and Ocala officials, setting the stage for future collaboration on tourism initiatives. The next steps will involve deeper feasibility studies and continued discussions to refine the proposed projects and ensure they align with community needs and existing developments.