Chick-fil-A introduces three-lane drive-thru in Newington to enhance efficiency

March 12, 2025 | Town of Danvers, Essex County, Massachusetts


This article was created by AI summarizing key points discussed. AI makes mistakes, so for full details and context, please refer to the video of the full meeting. Please report any errors so we can fix them. Report an error »

Chick-fil-A introduces three-lane drive-thru in Newington to enhance efficiency
In a recent Planning Board meeting held on March 11, 2025, in Danvers, Massachusetts, discussions centered around the innovative design of a new Chick-fil-A drive-through, which features a three-lane system aimed at improving customer service efficiency. This design is part of a broader trend in fast-food operations to adapt to increasing mobile ordering, particularly through apps.

The three-lane drive-through includes a dedicated "mobile through lane," allowing customers who order via the Chick-fil-A app to bypass traditional ordering queues. This lane is designed to enhance the speed of service, especially during peak hours, and is currently being tested in locations like Newington, New Hampshire. The operator can adjust the availability of this lane based on demand, ensuring that it remains functional during busy times while also allowing for flexibility.

The meeting also addressed operational logistics, including how staff will manage traffic flow and meal delivery in the drive-through. Team members will be stationed in the lanes to assist with orders and direct vehicles, particularly during peak hours. This approach aims to minimize congestion and ensure a smooth customer experience. However, concerns were raised about the feasibility of this system during inclement weather, with assurances that staff would be trained and equipped to handle various conditions.

Another significant topic was the architectural design of the new Chick-fil-A, which includes considerations for parking and landscaping. The board discussed the potential loss of parking spaces due to the drive-through layout, emphasizing the need to maximize available parking. Additionally, the design will incorporate drought-resistant plants and irrigation systems, aligning with contemporary environmental standards.

The meeting also touched on infrastructure issues in the surrounding area, including the need for road maintenance and improvements to lighting near the new bus terminal. Board members expressed concerns about potholes and other hazards that could affect traffic flow and safety.

In conclusion, the Planning Board's discussions reflect a commitment to enhancing customer service through innovative design while addressing community concerns about infrastructure and environmental sustainability. As the project progresses, further evaluations will be necessary to ensure that the new drive-through meets both operational goals and community standards.

View full meeting

This article is based on a recent meeting—watch the full video and explore the complete transcript for deeper insights into the discussion.

View full meeting

Sponsors

Proudly supported by sponsors who keep Massachusetts articles free in 2025

Scribe from Workplace AI
Scribe from Workplace AI