The New Mexico Senate convened on March 8, 2025, to discuss several key agenda items, prominently featuring Senate Bill 377, which proposes the introduction of a specialized license plate for New Mexico United, the state's professional soccer team.

Senator Maesta opened the discussion by highlighting the significance of New Mexico United, which has consistently ranked among the top teams in attendance within the United Soccer League (USL) since its inception in 2018. The proposed license plate would feature a classic design with a black background and yellow lettering, available for an additional fee of $50. This initiative aims to promote the team and, by extension, the state of New Mexico, with proceeds benefiting the New Mexico Tourism Department.

David Weiskarle, Vice President of Media and Impact for New Mexico United, joined the discussion, emphasizing the team's commitment to community engagement and positive change. He noted that the team has successfully maintained high attendance rates despite being in a smaller market, and he expressed confidence that fans would support the license plate initiative. The funds generated from the license plate sales are expected to bolster tourism efforts, potentially funding advertising campaigns to attract visitors to the state.

The committee heard public testimony in support of the bill, with one supporter expressing enthusiasm for purchasing the license plate. Another speaker, Lisa Maxwell, shared her personal connection to soccer and her support for the initiative, underscoring the sport's growing popularity in New Mexico.

Senators raised questions regarding the potential sales of the license plates and the process for obtaining them. It was clarified that the license plates would be available through the Motor Vehicle Division, with a straightforward purchasing process similar to that of standard plates.

The meeting concluded with a discussion on the viability of the license plate program, with senators expressing optimism about the potential for strong sales driven by the team's dedicated fan base. The committee will continue to evaluate the bill as it moves forward in the legislative process.