The Minnesota State Legislature introduced Senate Bill 2326 on March 10, 2025, aiming to amend existing cannabis advertising regulations. The bill seeks to eliminate the prohibition on billboard advertising for cannabis products, thereby expanding the avenues through which cannabis businesses can promote their offerings.

Key provisions of the bill include amendments to Minnesota Statutes that redefine what constitutes an advertisement for cannabis and related products. The bill clarifies that advertisements can include various media formats, such as newspapers, radio, and electronic platforms, while also allowing for the display of advertisements on billboards. However, it maintains restrictions on advertising to audiences under 21 years of age, prohibiting ads in mediums where 30 percent or more of the audience is expected to be underage.

The introduction of Senate Bill 2326 has sparked notable discussions among lawmakers and stakeholders. Proponents argue that allowing billboard advertising could significantly benefit cannabis businesses by increasing visibility and sales, especially in a competitive market. They contend that this change could lead to economic growth and job creation within the state. Conversely, opponents express concerns about the potential for increased exposure of cannabis products to minors, emphasizing the need for strict advertising regulations to protect youth.

The bill's implications extend beyond advertising; it reflects a broader shift in Minnesota's approach to cannabis regulation following its legalization. Experts suggest that if passed, the bill could set a precedent for how cannabis is marketed in the state, potentially influencing future legislation and public perception of cannabis use.

As Senate Bill 2326 moves through the legislative process, its outcome will be closely monitored by both supporters and critics, with potential ramifications for the cannabis industry and public health policies in Minnesota. The bill has been referred to the Commerce and Consumer Protection Committee for further consideration.