Queen Creek's Town Council has initiated a comprehensive outreach campaign regarding a proposed water rate increase, aiming to keep residents informed and engaged ahead of a critical decision set for May 7, 2025. During the recent council meeting, Communications and Marketing Manager Constance Helen Wilson provided an update on the town's efforts to communicate the implications of the proposed rate hike, which is expected to generate approximately $1 million in additional revenue.

The town's dedicated website, launched to facilitate transparency, has already attracted 1,200 views in just two weeks. It features a rate calculator that allows residents to estimate their potential increases based on their current water bills. Feedback has been mixed, with some residents expressing concerns about the rate hike while others have engaged positively with the information provided.

In addition to the website, the town has utilized various communication channels, including press releases, social media, and direct emails to water customers, achieving a notable 79% open rate on the latter. The outreach strategy also includes presentations at community events and information in local newsletters, ensuring that residents are aware of the upcoming changes and have opportunities to voice their opinions.

Council members expressed satisfaction with the outreach efforts, emphasizing the importance of keeping homeowners' associations (HOAs) informed about the potential financial impact of the rate increase. Discussions highlighted the need for clarity on how the increase might affect different types of customers, particularly larger HOAs and school districts, which could see significant changes in their water bills.

As the council prepares for the May meeting, they will continue to gather feedback and adjust their communication strategies based on community responses. The proposed rate increase, if approved, will take effect in late July, following a mandatory 30-day waiting period after the council's decision. This proactive approach aims to ensure that residents are well-informed and prepared for the changes ahead.