The City of Victoria's Special City Council Meeting on March 9, 2025, highlighted the successful initiatives of the Convention and Visitors Bureau (CVB) during the past year, particularly in relation to the city's bicentennial celebrations. The CVB's annual report showcased a vibrant year filled with community events, new branding, and a focus on enhancing local tourism.

Key highlights included the launch of the "Discover Victoria" tourism brand, which emphasizes the city's rich cultural heritage and aims to attract visitors. The report noted the success of the New Year's Eve Blast, which has become an annual family-friendly event, and the sold-out Old Victoria Trolley Tours that drew attendees from surrounding areas.

The bicentennial celebrations were a focal point, with events like the Bicentennial Ball and the unveiling of historical street name signage that sparked community pride. The CVB also reported a significant increase in website traffic and social media engagement, reflecting the effectiveness of their marketing strategies.

Looking ahead, the CVB plans to address challenges such as aging signage and the need for more robust social media presence. They are also exploring the establishment of a local hotel lodging association to enhance collaboration with local businesses and improve tourism efforts.

Council members emphasized the importance of proactive marketing and personnel support to maximize the potential of the community center and other venues for hosting events. The meeting concluded with a commitment to continue fostering community engagement and enhancing Victoria's appeal as a destination.