[{"_1":2,"_112":-5,"_113":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,76,88,100],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},"mediaId",6297935,"mediaKeyId","2506035-02e000e8c0f82a8c3b7eca266aabab6f","parentId",2506035,"title","Board hears naming‑rights, digital‑advertising plan; asks staff to draft policy before launch","audioSeconds",2668,"startMs",225000,"endMs",2893000,"viewUrl","/Search/View?dp=1&key=2506035-02e000e8c0f82a8c3b7eca266aabab6f&start=225&end=2893","thumbnailUrl","https://assets.pipeline.soar.com/2506035-02e000e8c0f82a8c3b7eca266aabab6f/thumbnail_225000.jpg","articleUrl","/articles/6297935/Florida/Board-hears-namingrights-digitaladvertising-plan-asks-staff-to-draft-policy-before-launch","mediaUrl","https://secure.pipeline.soar.com/6297935-f09fec1e136ccb417648d4035f468d98/orig.mp4?Expires=1770448114&Signature=l-L7KNzwbscsIGNKcR4QzVy9l-QQlgTwhk6-RSZ2knj4JHzHrflTTt~Z0KQ23DbHmd6b8g6dVPPGg-2iGGURpO5CqDNLpWHJPdZsqcPZqP6QO6nzFYDyV7MY8wp0eSj~d4HZcWdV-YYMxIwmluYiTmbndc2yIPZbH2XinXGWpN0t7-ViL4gILrhU2LhhugLa1soeGBcG61perbIUGrX7A80J6JlYGTauCJ9rv2OLEBgkYEvjurNB88Brgv3qn~owHsYgSz4SX7KHovQ1bF-o2Gm5DfyOkBXvbCe1Wwb6f87sUsm3kSmetiWWcn1Jbbakm6k2aPGmhzmyuscKM7Uj0w__&Key-Pair-Id=KUT5TJCACFTXG","author","Martin County School District, FL","date","2025-03-05T00:00:00Z","article","Tebow Partnerships presented draft valuations and a two‑track marketing plan Friday, recommending that the district begin stadium naming‑rights negotiations at Martin County High School while launching a districtwide digital advertising program that would sell ad placements on school web pages.

The presentation, given by Brian Sikowski of Tebow Partnerships and introduced by district staffer Jennifer DeChazo, said staff toured the three high schools, produced valuations based on facility traffic, school size and event counts, and prepared a standard contract template for long‑term agreements (typically five to 10 years). Sikowski said the market approach pairs one large ‘‘home‑run’’ naming‑rights sale with lower‑entry digital ad inventory (sidebar and IAB standard sizes) to create earlier revenue and funnel smaller local advertisers to school‑level banner opportunities.

Board members pressed the consultant and staff on how proceeds would be distributed, how local businesses would be vetted, conflicts with existing sponsorships and whether short‑term or transient booster banners would be affected. Sikowski outlined common distribution models he has seen: (1) 50% of digital revenue distributed monthly to all schools and 50% retained by the district, (2) all revenue held by the district general fund, or (3) other splits chosen by the district. He said district communications had prepared a sample social‑media message and that Tebow had begun informal outreach to local categories such as health providers, realtors, credit unions and banks.

Board members asked whether existing scoreboard signage and booster banners were governed by written contracts; staff and members said they were not aware of consistent districtwide agreements and described a largely volunteer‑driven banner practice at many schools. Several trustees — including Mrs. Powers and others — said they were reluctant to begin naming‑rights sales without formal policy language to define acceptable sponsors, vetting criteria and administrative procedures for installations and maintenance. Superintendent Main and legal/staff said the district already has advertising and naming‑rights policies on the books but agreed to bring back more detailed, recommended policy language and administrative procedures that would address vendor vetting, contract templates, maintenance responsibilities and fund distribution options.

Rather than giving immediate approval to start marketing, the board directed staff to draft and return recommended naming‑rights policy and related administrative procedures for board review before the district proceeds with formal solicitations.

Quotes used with permission: \"We'd like to have conversations with the public on this one,\" Sikowski said, describing the staged market approach. Superintendent Main told the board, \"We can certainly bring that forward for you all to review,\" when asked to return policy language.

The presentation also noted that naming‑rights and digital advertising use different pricing and decision‑maker processes; Tebow recommended a phased, one‑property‑at‑a‑time rollout to avoid saturating the market. Staff said they would document existing scoreboard agreements and draft consistent templates and procedures for facilities work and sign maintenance.","mediaType","Video","parentTitle","Martin County School Board Workshop 2025-03-05","oneSentenceSummary","Tebow Partnerships presented stadium naming‑rights valuations and a digital advertising plan Friday, recommending that the district begin stadium naming‑rights negotiations at Martin County High School while launching a districtwide digital advertising program that would sell ad placements on school web pages.","taxTitle","Martin, School Districts, Florida","taxId",15373,"location","Florida","headline","","shortSummary",{"_33":77,"_35":36,"_37":38,"_39":78,"_41":79,"_43":80,"_45":81,"_47":82,"_49":83,"_51":84,"_53":85,"_55":56,"_57":58,"_59":86,"_61":62,"_63":64,"_65":87,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6297922,"Board reviews multiple policy updates; trustees flag suspension notice, Fortify training and vending‑machine concerns",1430,4749000,6179000,"/Search/View?dp=1&key=2506035-02e000e8c0f82a8c3b7eca266aabab6f&start=4749&end=6179","https://assets.pipeline.soar.com/2506035-02e000e8c0f82a8c3b7eca266aabab6f/thumbnail_4749000.jpg","/articles/6297922/Florida/Board-reviews-multiple-policy-updates-trustees-flag-suspension-notice-Fortify-training-and-vendingmachine-concerns","https://secure.pipeline.soar.com/6297922-abe8eb28ab60f28d58fd1c63cfe2e941/orig.mp4?Expires=1770448114&Signature=h~QqJ2DXFtJjlsVIgDDfyUt1ZStE7lcCswOFPN8xmq-g9PAc3oQ7--3vcjeGiWyXcCT1MAg7NYtgWwYq1gcc70M~kvjaXkRMMe~NgTdyGtkVbMrI2Y4~UcQF5mpoSnXfGcTts8Qdtt9KF0oCY3yzz1EBTU~qFYOHD36iqBgxzRo5gdfyBTq1RqYYwMzvCDiaoPdhb4qwPSEqZLvqWYA-uw8DcZtccFM7R9Fs9f-XQki8nX32TD3g0qfUBGa8Sw0hRZYSCkgaGNgXtQkKGnC2aBoOqPfAf7ikbFTRuN3-jnBRtk~qoJ9YbfeR7b9eu4t84lyzUddGpKJ37vCdTFNDZw__&Key-Pair-Id=KUT5TJCACFTXG","The board discussed a large packet of proposed policy rescinds, updates and new policies. Several substantive questions emerged about student discipline, parental notification, safety reporting, and vending‑machine standards:

- Suspension and due‑process language: Trustees raised concerns that the draft language did not require or clearly document an attempt to notify parents by telephone before a suspension is imposed. Members asked staff to amend the draft so principals make a documented, good‑faith effort to contact parents by phone immediately and that makeup‑work timelines be consistent with the student progression plan (one day per day absent, with principal discretion for extensions).

- Fortify Florida training for parents: A proposed policy on reporting suspicious activity directs annual parent/guardian Fortify training prior to the start of each school year or at student enrollment. Trustees asked staff to ensure the district can document parent access and completion — including whether the training can be required/linked at online registration — and to report back on implementation tracking.

- Vending machines and nutrition standards: Board members and parents raised objections to items on the federally referenced Smart Snacks lists placed in vending machines (examples noted by trustees included high‑sugar packaged items). Trustees asked Nutrition Services to review the permitted vending inventory and to recommend product restrictions or contract language so that vending machines on school property reflect district nutrition goals; staff agreed to present options.

Staff agreed to return specific revisions: updated suspension/due‑process language aligned with statute and the student progression plan, a plan to document and provide parent Fortify training at enrollment, and a proposed approach to vending‑machine contracts and permitted product lists.","Board members discussed proposed policy changes across discipline, parental notification, school safety reporting, and vending machines. Trustees asked staff to revise suspension and due‑process language to ensure earlier parental contact, to document Fortify Florida parent training and to revisit vending‑machine product lists.",{"_33":89,"_35":36,"_37":38,"_39":90,"_41":91,"_43":92,"_45":93,"_47":94,"_49":95,"_51":96,"_53":97,"_55":56,"_57":58,"_59":98,"_61":62,"_63":64,"_65":99,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6297926,"Budget workshop shows recent decline in traditional FTE; staff outlines reductions and next steps",1648,5504000,7152000,"/Search/View?dp=1&key=2506035-02e000e8c0f82a8c3b7eca266aabab6f&start=5504&end=7152","https://assets.pipeline.soar.com/2506035-02e000e8c0f82a8c3b7eca266aabab6f/thumbnail_5504000.jpg","/articles/6297926/Florida/Budget-workshop-shows-recent-decline-in-traditional-FTE-staff-outlines-reductions-and-next-steps","https://secure.pipeline.soar.com/6297926-d48a18bd97973dacd00e0137ff3bdb6d/orig.mp4?Expires=1770448114&Signature=gpYxyPi0J2bHMl2rf9ANUsqI0~aWQU4Oxe0Ki80QaUzOY9bXsegBAVjtaHEdMM-fjPueAFGCAAKOM-9SA7VqNt~lwGqInWN3dky06kSF1Db9HYp3A7K0nuhldjrIK49TkUdwPfc8C-HD~~npLQL3w0MKUuTgHRfu-lhRWhyj6fFRPaDCQeJ~w6wIJhVau1A8yD60HIz3ZsGWJMWA61zc~YAgppkZuzXYCWsoZ24EmAFp2Uep0SO8Kb7x1AmKpy8O-bFH2HmJSIq~fiMcmVtSeanS~Hhc0tG9N~BGBj66l5GM0QEpzfFSBimZ0XijpHH5IMxQsn3HOTy9u2jdtvKHxg__&Key-Pair-Id=KUT5TJCACFTXG","Carter Morrison led the district's first budget workshop, presenting preliminary state FTE counts and the district's projections for fiscal year 2025‑26. Morrison said the district received the state's third calculation late and that preliminary October figures show a decline in traditional (non‑charter) unweighted FTE compared with the district's projection.

Morrison presented school‑level trends: elementary schools showed modest gains overall, middle schools had documented declines (a loss of about 272.9 FTE across middle schools), and Jensen Beach High School continued to gain while Martin County High School showed a decline in the October snapshot. Charter and scholarship (voucher) counts were also discussed; the district treated scholarship/voucher counts as pass‑through funds and did not include them in operating revenue projections.

Using a combined state/local per‑student metric (presented as $9,541 per student for illustration), Morrison identified a potential revenue shortfall if projections were missed: the gap between the district's projection to the state and preliminary counts would translate to roughly $696,000 in lost revenue on the traditional side and additional charter/voucher differences; staff said the district had reserved contingency funds last year and had set aside roughly $1.3 million to offset projection risk.

Morrison also briefed trustees on other budget risks and considerations: the governor's recommended budget and legislative developments, possible changes to sovereign immunity caps under a pending House bill, inflationary cost pressures (for example, bus prices), and upcoming textbook adoptions for 2025‑26 that will affect materials spending. He noted federal grant roll‑forwards and the need to track grant balances; he also summarized federal special‑education maintenance‑of‑effort rules (CFR 300.2203) that constrain reductions in special‑education funding.

On next steps staff will finalize the October reconciliation once formal state certification is available, continue department budget submissions with requested reductions (staff said a 30% reduction target had been requested of departments with limited exceptions for special education), and return to the board with updated revenue projections and recommended reductions. Morrison said staff will publish reduction proposals and maintain transparency online.

Quotes used with permission: \"We did not receive a third calculation until late yesterday afternoon,\" Morrison said, describing the timing of state data. Morrison said staff had set aside contingency funds so the district would not need ‘‘drastic cuts’’ in the immediate term but emphasized further reconciliation and targeted reductions are likely.","The district's first budget workshop reviewed preliminary October FTE, showing declines in traditional school enrollment and potential FY25‑26 revenue impacts. Staff outlined planned expense reductions, special‑education constraints and next steps for reconciling state counts and preparing the budget.",{"_33":101,"_35":36,"_37":38,"_39":102,"_41":103,"_43":104,"_45":105,"_47":106,"_49":107,"_51":108,"_53":109,"_55":56,"_57":58,"_59":110,"_61":62,"_63":64,"_65":111,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6297931,"Board sends three medical carriers to best‑and‑final round after RFP presentations",2237,2891000,5128000,"/Search/View?dp=1&key=2506035-02e000e8c0f82a8c3b7eca266aabab6f&start=2891&end=5128","https://assets.pipeline.soar.com/2506035-02e000e8c0f82a8c3b7eca266aabab6f/thumbnail_2891000.jpg","/articles/6297931/Florida/Board-sends-three-medical-carriers-to-bestandfinal-round-after-RFP-presentations","https://secure.pipeline.soar.com/6297931-39547b9b600812068566c92febeb6a1b/orig.mp4?Expires=1770448114&Signature=emNf7drb~a~q42rA7lu2OjDhlYVQbjKc~k-Flsuc~ziDgUBKkCbzCqvFUnnGFpBFoopvihqMYMkPy8utE2SjAO2d-NM2VO2cVgXgYWiApEDrwBLAEsSGuuXjp1YLw8cFf40NmcYboWkXyLQWnG1khDPnTz3kkrsFjd0uT7vOsZV~BmnlvvT-ra19U~GuABSAbEYHH0Bo~zYMxivLThB5554tgGOXreab1Wy3fRQlVKXcjdTXnNsp4Ft7h-Ri1Kt-5OBpo7miYakfmBvOzqGKEASB-mKK0hCm8W8wgjoPMcUkZ0MXsqiAzf0mZ1p~gN7BmQ~tygiKe4Tl0AtlPg3bJw__&Key-Pair-Id=KUT5TJCACFTXG","Don Calderon, the district's director of risk management and employee benefits, and Dustin Keen of the Garren Group presented initial offers from three carriers responding to the district's RFP for fully insured medical and pharmacy coverage.

The proposals reported by Dustin Keen showed lower increases than the initial renewal from the incumbent: Florida Blue proposed a 15.9% increase across plans, Cigna a weighted 13.1% increase (with plan‑level variation) and UnitedHealthcare a 9.8% net increase. Each carrier offered different rate caps for year two, wellness and technology credits and varying levels of a discretionary or implementation fund. UnitedHealthcare proposed a $100,000 discretionary fund and a $100,000 one‑time implementation credit plus a $50,000 per year technology credit; Cigna proposed $50,000 per year and Florida Blue offered a $50,000 one‑time implementation credit. Wellness funding proposals ranged from $150,000 to $200,000 per year depending on the carrier.

Keen summarized network disruption analysis against the district's 4,079 providers used in the prior 12 months: Cigna showed a 97% in‑network match, Florida Blue about 91% for the PPO and 81% for the HMO, and UnitedHealthcare's NHP network about 70% match for the district provider list used in the analysis. Pharmacy disruption analysis (based on ~32,000 prescriptions) showed a small percent of positive and negative impacts by carrier; UnitedHealthcare showed a higher negative‑impact share due to formulary differences.

Board members asked detailed questions about plan‑level loss ratios, the district's goal to preserve a zero‑cost high‑deductible employee‑only option, the effect of migrating members from the PPO and the possibility of pursuing self‑insurance and an on‑site health center in the future. Staff reported current year‑to‑date loss ratios of HMO ~101%, HDHP ~47% and PPO ~165% (high cost claimants concentrated in PPO enrollment). Staff and the Garren Group said their scoring model ranked Cigna highest on the RFP scoring matrix, Florida Blue second and UnitedHealthcare third, but the insurance committee recommended shortlisting all three carriers for the best‑and‑final negotiation round.

After discussion the board agreed to include all three carriers (Florida Blue, Cigna and UnitedHealthcare) in a best‑and‑final (BAFO) negotiation round. Staff will release the district's February claims data to carriers for final negotiations and asked carriers to improve their pricing and terms in the BAFO. The insurance committee will meet to review BAFO responses; staff expects a recommendation to the full board in late March.

Quotes used with permission: \"Great news is that it's coming down from that 30% not to exceed,\" Dustin Keen said, referring to the initial renewal and the lower RFP responses. Don Calderon summarized next steps: \"We will be looking for recommendations, in 3 weeks.\"","District staff and the consultant presented three fully insured medical‑and‑pharmacy proposals (Florida Blue, Cigna, UnitedHealthcare). After reviewing rates, network disruption and other funds, the board directed all three carriers to submit best‑and‑final offers for the 2025–26 plan year.","actionData","errors"]

Article not found

Board hears naming‑rights, digital‑advertising plan; asks staff to draft policy before launch

Board reviews multiple policy updates; trustees flag suspension notice, Fortify training and vending‑machine concerns

Budget workshop shows recent decline in traditional FTE; staff outlines reductions and next steps

Board sends three medical carriers to best‑and‑final round after RFP presentations