The Martin County School Board is poised to enhance its revenue streams through a new partnership with Tebow Partnerships, focusing on corporate engagement and naming rights for school facilities. During a recent workshop, representatives discussed the potential for generating funds by offering naming rights for Martin County High School's stadium and implementing digital advertising on school websites.

Brian Sikowski from Tebow Partnerships presented a comprehensive valuation of the district's three high schools, emphasizing the importance of local businesses in this initiative. The strategy involves two main components: securing a major partner for stadium naming rights and establishing a digital advertising platform that allows multiple businesses to participate at a lower investment level.

The board is considering a phased approach, starting with Martin County High School, which has been identified as the most central and valuable location for potential partners. This method aims to avoid market clutter and ensure focused outreach to local businesses, which have shown a strong interest in supporting educational initiatives. Notably, research indicates that 75% of parents prefer brands that support schools, highlighting the community's appetite for such partnerships.

Discussions also touched on how the generated funds would be allocated. Options include distributing a portion to all schools or directing funds to a general district fund. Board members expressed the need for clear policies regarding the vetting of companies and the management of funds to ensure appropriateness and transparency.

As the district moves forward, it plans to develop policies that will govern advertising and naming rights, ensuring that partnerships align with community values and educational goals. The board is expected to revisit these discussions in future meetings, aiming to finalize the framework for this innovative revenue-generating initiative.