A new amendment aimed at enhancing consumer protection in Tennessee's online subscription services has been approved by the Banking & Consumer Affairs Subcommittee. The amendment, which was discussed during a meeting on March 5, 2025, focuses on ensuring transparency and visibility for consumers when using credit cards for online services.

The key objective of the amendment is to mandate that companies clearly disclose terms related to subscription services, including any promotional pricing and the duration of such offers. This requirement aims to prevent confusion and protect consumers from unexpected charges. "We want visible and we want acknowledgment," stated a committee member, emphasizing the need for clear communication regarding credit card usage for services.

The amendment also includes a significant timeline adjustment, pushing the implementation date from July 1 to December 31, 2025. This extension is designed to give businesses ample time to update their contracts and website coding to comply with the new regulations.

During the meeting, the committee voted to remove certain provisions related to financial institutions and public utilities from the bill, streamlining its focus on consumer protection. The discussions also touched on the potential removal of a requirement for consumers to confirm free trial subscriptions before charges begin, which is still under consideration.

The approval of this amendment marks a proactive step towards safeguarding consumers in Tennessee's digital marketplace, ensuring they are well-informed about the services they engage with. The committee's actions reflect a growing recognition of the importance of transparency in online transactions.