Heath Mello presents Greater Omaha's Urban Core strategic plan to Council Bluffs

In a pivotal meeting held on January 27, 2025, the City Council of Council Bluffs, Iowa, engaged in discussions that could reshape the urban landscape and economic future of the region. The session featured a presentation by Heath Mello, President and CEO of the Greater Omaha Chamber, who introduced the Urban Core Strategic Plan—a collaborative initiative aimed at revitalizing the metropolitan area shared by Council Bluffs and Omaha.

Mello emphasized the interconnectedness of the two cities, noting that while Council Bluffs has a population of approximately 63,000, it is part of a larger metro area of about one million. The plan aims to address significant challenges, including stagnant population growth and job creation, with a bold goal of adding 30,000 jobs and residents over the next two decades.

The Urban Core Strategic Plan outlines 11 key projects designed to enhance urban density and sustainability. Among these, the modern streetcar project stands out as a foundational element, intended to improve transportation links between Omaha and Council Bluffs. Mello highlighted the ongoing construction of the Mutual of Omaha corporate headquarters, a $600 million redevelopment that promises to transform the skyline and stimulate further economic activity.

Another ambitious project discussed was the University of Nebraska Medical Center's Project Health, a $2.2 billion initiative expected to create up to 12,000 jobs. This project, along with the proposed Missouri River Transit Bridge, aims to solidify the economic ties between the two cities and facilitate easier movement for residents and businesses alike.

The council also addressed local economic development efforts, with Paula Hazelwood from Advanced Southwest Iowa Corporation providing an update on various initiatives. In 2024, the organization successfully landed 15 projects, resulting in over $110 million in capital investment and the creation or retention of 277 jobs. Hazelwood emphasized the importance of collaboration with local stakeholders to foster entrepreneurship and support small businesses.

As the meeting progressed, council members raised concerns about the implications of zoning changes and the potential for increased signage regulations, reflecting a desire to balance economic growth with community aesthetics. The discussions highlighted the council's commitment to ensuring that development aligns with the needs and values of Council Bluffs residents.

In conclusion, the January 27 meeting underscored a significant moment for Council Bluffs as it navigates the complexities of urban development and economic revitalization. With ambitious plans on the table and a focus on collaboration, the city is poised to enhance its role within the greater Omaha metropolitan area, fostering growth and opportunity for its residents.