Virginia launches America Made campaign to celebrate 250 years of history

A dynamic marketing campaign is set to launch as part of the American Revolution 250 Commission's efforts to celebrate Virginia's pivotal role in American history. During a recent executive committee meeting, officials unveiled a compelling video designed to highlight key historical moments, from Jamestown to Yorktown, and emphasize the message that "there is simply no America without Virginia."

The video will serve as a cornerstone of the campaign, intended to be showcased at various events, including meetings with donors and briefings with the America 250 Commission and the President's Task Force. It aims to reconnect audiences with the rich history of the state and its contributions to the nation.

In addition to the video, the campaign will feature an aggressive social media strategy, utilizing 15 and 30-second clips to reach a broader audience. The messaging will be direct, inviting people to engage with Virginia's history through the new website, va250.org. The campaign will also include toolkits for local chambers of commerce and state legislators to promote the initiative within their communities.

Key targets for the campaign include major corporations in Washington, D.C., with plans to geo-target specific buildings to ensure decision-makers are aware of Virginia's historical significance and the upcoming celebrations. The goal is to foster support, donations, and engagement as the state prepares for the 250th anniversary of the American Revolution in 2026.

The meeting concluded with positive feedback on the campaign's approach, highlighting its potential to effectively convey Virginia's historical importance while setting the stage for a grand celebration in Williamsburg.