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Florida House amends Targeted Marketing Assistance Program for disadvantaged businesses

February 26, 2025 | House Bills - Introduced, House Bills, 2025 House and Senate Bills, Florida Legislation Bills, Florida


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Florida House amends Targeted Marketing Assistance Program for disadvantaged businesses
Florida's House Bill 1125, introduced on February 26, 2025, aims to bolster economic opportunities for small and minority-owned businesses in economically disadvantaged areas. The bill proposes significant amendments to existing statutes, particularly focusing on enhancing marketing assistance for tourism-related enterprises and establishing a rules ombudsman to oversee the impact of agency regulations on businesses.

One of the key provisions of HB 1125 is the expansion of the Targeted Marketing Assistance Program. This program is designed to support small, minority, rural, and agritourism businesses by providing them with essential marketing resources, including promotional support, technical expertise, and technology training. By targeting businesses in economically disadvantaged areas, the bill seeks to level the playing field and stimulate local economies.

Additionally, the bill introduces the role of a rules ombudsman, appointed by the Governor, to review state agency rules that may adversely affect businesses. This position aims to ensure that regulations do not disproportionately impact smaller enterprises, thereby fostering a more equitable business environment.

The introduction of HB 1125 has sparked notable discussions among lawmakers and stakeholders. Proponents argue that the bill is a crucial step toward addressing systemic inequalities in business opportunities, while opponents express concerns about the potential administrative burden and the effectiveness of the proposed measures.

The implications of HB 1125 are significant. If passed, the bill could lead to increased economic activity in underserved communities, providing a much-needed boost to local businesses. Experts suggest that by enhancing marketing support and reducing regulatory burdens, the bill could create a more vibrant and diverse economic landscape in Florida.

As the legislative process unfolds, the future of HB 1125 will depend on ongoing debates and potential amendments. However, its focus on empowering minority and small businesses positions it as a potentially transformative piece of legislation for Florida's economy.

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This article is based on a bill currently being presented in the state government—explore the full text of the bill for a deeper understanding and compare it to the constitution

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