The Pueblo City Council Retreat held on February 22, 2025, addressed several pressing issues, particularly focusing on the city's online image and its impact on attracting investors. The meeting began with a discussion led by a council member who expressed concerns about the negative narratives surrounding Pueblo on social media and other online platforms.

The council member emphasized the importance of improving the city's online presence, noting that when searching for information about Pueblo, the headlines often reflect poorly on the community. This concern was linked to the city's ability to attract potential investors and developers. The member suggested that a strategic approach to public information and social media marketing could help counteract these negative perceptions.

In response, the city’s leadership acknowledged the issue and highlighted recent efforts to enhance the city's social media strategy. They mentioned the recent hiring process for a new social media marketing position, which aims to create a more positive narrative about Pueblo. The goal is to showcase the city's strengths and opportunities for development, thereby improving its appeal to prospective investors.

The discussion also touched on potential challenges related to residential investments, although no specific red tape issues were identified. The council member clarified that their intent was to encourage a shift in mindset regarding how the city presents itself to the outside world.

Overall, the meeting underscored the council's commitment to addressing the city's online reputation and its implications for economic development. The next steps include implementing a focused marketing campaign to enhance Pueblo's image and attract new investment opportunities.