The Walworth County Transportation Coordinating Committee convened on January 6, 2025, to discuss significant updates regarding local transportation services. A key focus of the meeting was the branding and naming of the county's transportation services, with three options tested: Go Walworth, Walworth Connect, and Walworth County Connect.

After conducting an online survey, the committee found that "Walworth County Connect" emerged as the preferred choice. Respondents indicated that this name best reflects the services offered, emphasizing that they are provided by Walworth County and are accessible to all residents. The name "Connect" highlights the service's role in linking residents to essential destinations and fostering community connections, particularly for those who rely on shared or specialized rides due to disabilities or other conditions.

The committee also discussed the importance of branding in conveying key messages about the transportation services, such as reliability, safety, and inclusivity. The branding initiative will include a comprehensive marketing plan aimed at promoting the services effectively. This plan will feature a list of deliverables to support the marketing efforts, ensuring that the community is well-informed about the available transportation options.

Additionally, the meeting touched on the introduction of added Sunday service, which expands the reach of the transportation offerings to include more destinations, such as churches. This enhancement is part of the county's commitment to providing accessible and reliable transportation for all residents.

In conclusion, the adoption of the name "Walworth County Connect" marks a significant step in improving the visibility and understanding of transportation services in the area. The committee's efforts aim to create a cohesive brand that resonates with the community and meets the diverse mobility needs of Walworth County residents.