Senate Bill 297, introduced in the Montana Legislature on February 21, 2025, aims to enhance consumer data privacy protections across the state. The bill establishes a framework for the collection, use, and retention of personal data, mandating that entities handling such data implement reasonable administrative, technical, and physical measures to safeguard consumer information.

Key provisions of the bill include the requirement for data controllers to demonstrate compliance with privacy standards, particularly when claiming exemptions for data processing. The bill also outlines the responsibilities of both data controllers and processors, ensuring that consumers are informed of their rights regarding personal data.

A significant aspect of SB 297 is the enforcement mechanism it establishes. The Montana Attorney General is granted exclusive authority to enforce violations of the bill, with the power to issue civil investigative demands if there is reasonable cause to suspect non-compliance. Additionally, the Attorney General is tasked with creating an online platform for consumers to submit complaints related to data privacy issues.

The introduction of SB 297 has sparked debates among lawmakers and stakeholders. Proponents argue that the bill is essential for protecting consumer rights in an increasingly digital world, where personal data is frequently at risk. Critics, however, express concerns about the potential burden on businesses, particularly small enterprises, which may struggle to meet the new compliance requirements.

The implications of this legislation are significant, as it not only aims to enhance consumer trust but also positions Montana as a state prioritizing data privacy. Experts suggest that if passed, SB 297 could serve as a model for other states considering similar legislation, reflecting a growing trend toward stricter data protection laws nationwide.

As the legislative session progresses, the future of SB 297 remains uncertain, with ongoing discussions likely to shape its final form and impact on both consumers and businesses in Montana.