City Council explores future signage ordinances with Kroger development proposal

The Hoschton City Council meeting held on February 18, 2025, focused on discussions regarding future signage ordinances and the development plans for a new Kroger location. Council members reviewed the current regulations and proposed changes to accommodate larger signs for the grocery store, which is set to include two prominent signs designated as P1 and P2.

During the meeting, it was noted that Kroger representatives preferred to adhere to existing signage ordinances rather than adopt new regulations at this time. However, the council expressed intentions to revisit the signage ordinances in the future, potentially allowing for larger signs as new developments arise.

Council member Dr. Schilling highlighted the importance of visual appeal and visibility for the signs, referencing similar signage in nearby Lawrenceville. He emphasized that the signs should be noticeable but not overwhelming for drivers. The council discussed the potential impact of landscaping and elevation changes on the visibility of the signs, particularly concerning a berm that may affect the height perception of the signage.

The council confirmed that while the proposed signs exceed the current square footage regulations, they are still compliant with height restrictions. The discussion underscored the balance between promoting local businesses and maintaining community aesthetics.

As the meeting concluded, the council agreed to continue exploring options for signage regulations that would support local development while considering the visual impact on the community. Further discussions and potential votes on new ordinances are expected in upcoming meetings.