Montana's Senate Bill 74, introduced on February 14, 2025, aims to streamline the licensing process for marijuana businesses while enhancing transparency and consumer protection. The bill addresses key issues surrounding the operation of both medical and adult-use marijuana dispensaries, cultivators, and manufacturers in the state.

One of the primary provisions of SB 74 is the establishment of a clear judicial review process for individuals whose licenses have been rejected, suspended, or revoked. This allows affected parties to appeal decisions in district court within 30 days of receiving notice, ensuring a fair opportunity for recourse. Additionally, the bill mandates annual license renewals, promoting accountability within the industry.

Transparency is a significant focus of the legislation. The Montana Department of Revenue will be required to publish the names and contact information of licensed marijuana businesses on its website, although the physical addresses will remain confidential, shared only with specific state agencies. This measure aims to provide the public with essential information while protecting sensitive business locations.

Another notable aspect of SB 74 is its provisions regarding consumer privacy. The bill prohibits marijuana businesses from requiring customers to provide identifying information beyond government-issued identification for age verification. Furthermore, any data collected through electronic scanning of IDs must be deleted within 180 days, safeguarding consumer privacy.

While the bill has garnered support for its potential to create a more organized and transparent marijuana market, it has also faced scrutiny. Critics argue that the restrictions on data collection could hinder businesses' ability to effectively manage customer relationships. Additionally, the nontransferability of licenses may limit opportunities for growth and investment in the sector.

The implications of SB 74 extend beyond regulatory compliance; they touch on economic growth and public safety. By clarifying the operational framework for marijuana businesses, the bill could foster a more robust industry, potentially generating increased tax revenue for the state. However, the ongoing debates surrounding its provisions suggest that the path to implementation may involve further amendments and discussions.

As the Montana Legislature continues to deliberate on SB 74, stakeholders from various sectors are closely monitoring its progress, recognizing that the outcomes will significantly shape the future of marijuana regulation in the state.