Daytona Beach business owner calls for improved tourism appeal and better city standards

In a lively meeting of the Beachside Redevelopment Board on February 12, 2025, members voiced their concerns and aspirations for the future of Daytona Beach, particularly focusing on the area's appeal to tourists and residents alike. The atmosphere was charged with a mix of nostalgia and urgency as board members reflected on the city's potential and the challenges it faces.

One prominent topic was the state of the city's lighting, which had seen improvements but still left much to be desired. A board member recounted their initial frustrations about non-functioning streetlights, likening their complaints to a character from a classic sitcom. "It looks 10 times better now," they noted, but emphasized the need for Florida Power & Light (FPL) to step up as a more reliable partner in maintaining these essential services. The sentiment was clear: a well-lit city is not just about aesthetics; it’s about creating a welcoming environment for visitors.

The discussion quickly shifted to the broader perception of Daytona Beach as a tourist destination. While board members agreed that the city is indeed a popular spot, they expressed concern that visitors often leave with a sense of disappointment. "They get here and they go, 'Oh. Yeah. Okay,'" one member remarked, highlighting the need for improvements that would enhance the overall experience. The call for better management of events like Bike Week was also raised, with members noting that while the event attracts a wealthy crowd, there is room for improvement in how it is organized and marketed.

As the conversation continued, the need for festive decorations and a more vibrant atmosphere during the holiday season was underscored. One member pointed out that neighboring cities like Ormond Beach and New Smyrna Beach do a better job of creating a festive environment, suggesting that Daytona Beach should turn on its holiday tree lights earlier to attract more visitors during the Thanksgiving season.

Despite the challenges, there was a palpable sense of pride among board members for their city. They acknowledged the potential for growth and improvement, particularly through leveraging events to generate funds for local development. "We have the engineers to do these things," one member stated, emphasizing the importance of utilizing local talent to address the city's needs.

The meeting concluded with a shared commitment to enhancing Daytona Beach's image and functionality. Board members left with a renewed sense of purpose, eager to transform their vision into reality and ensure that the city not only attracts visitors but also instills pride in its residents. As they look to the future, the hope is that Daytona Beach will shine as a true gem on Florida's coast, inviting all to experience its beauty and charm.