The Montana Legislature has introduced Senate Bill 25, aimed at regulating the use of artificial intelligence in political advertising. Introduced on January 18, 2025, the bill seeks to address growing concerns over misinformation and the authenticity of election communications.

The primary purpose of Senate Bill 25 is to mandate clear disclosures for any political advertisement that employs AI-generated content. According to the bill, such communications must include a statement indicating that the material has been edited and may not accurately represent the speech or conduct of the individuals depicted. This disclosure must be prominently displayed, with specific requirements for font size and visibility across various media formats, including print, television, and online platforms.

Key provisions of the bill include stipulations for how disclosures should be presented: in bold font for printed materials, clearly readable throughout video communications, and audible for audio components. The bill also outlines exceptions for bona fide news broadcasts and advertisements that are clearly identified as satire or parody, provided they include appropriate disclaimers.

Debate surrounding Senate Bill 25 has highlighted concerns about the implications of AI in political discourse. Proponents argue that the bill is essential for maintaining transparency and protecting voters from deceptive practices. Critics, however, express worries that the regulations could stifle creativity in political messaging and may be difficult to enforce.

The economic and political implications of this legislation could be significant. By imposing stricter guidelines on political advertising, the bill may influence campaign strategies and the overall landscape of political communication in Montana. Experts suggest that if passed, this legislation could set a precedent for other states grappling with similar issues related to AI and misinformation.

As the bill progresses through the legislative process, its potential impact on future elections and the broader conversation about technology in politics remains a focal point of discussion among lawmakers and constituents alike.