On February 6, 2025, the Minnesota State Legislature introduced Senate Bill 978, a legislative measure aimed at regulating mobile sports betting within the state. The bill seeks to address concerns surrounding advertising practices, partnerships with educational institutions, and the protection of consumers engaging in sports betting activities.

Key provisions of Senate Bill 978 include strict guidelines on how mobile sports betting operators can market their services. Notably, the bill prohibits any advertising that could be deemed misleading, particularly claims of "risk-free" betting when participants must risk their own funds. This aims to ensure that consumers are fully aware of the potential risks involved in sports betting. Additionally, the bill restricts partnerships between mobile betting operators and colleges or universities, allowing such collaborations only if they focus on responsible gambling education or are limited to alumni networks.

The legislation also explicitly forbids mobile sports betting operators from entering into endorsements with amateur athletes, further distancing collegiate sports from commercial betting influences. Furthermore, the bill mandates that no promotional materials related to mobile sports betting can be distributed on college campuses or through university-owned media outlets.

Debates surrounding Senate Bill 978 have highlighted concerns from various stakeholders, including educational institutions and gambling advocacy groups. Proponents argue that the bill is a necessary step to protect young adults and students from the potential harms of gambling, while opponents express concerns that overly restrictive measures could stifle the growth of the mobile sports betting industry in Minnesota.

The implications of this bill are significant, as it not only seeks to regulate a rapidly growing sector of the economy but also aims to safeguard public interests, particularly among vulnerable populations. Experts suggest that if passed, the bill could set a precedent for how states manage the intersection of sports betting and educational institutions, potentially influencing similar legislation in other states.

As the legislative process unfolds, stakeholders will be closely monitoring the discussions and potential amendments to Senate Bill 978, which could shape the future landscape of mobile sports betting in Minnesota.