On February 7, 2025, Maryland lawmakers introduced House Bill 1331, a legislative proposal aimed at regulating the use of artificial intelligence (AI) in the development and deployment of voice and likeness clones. The bill seeks to address growing concerns over privacy, consent, and the ethical implications of AI technologies that can replicate human voices and appearances.

The primary provisions of House Bill 1331 empower the Attorney General to require developers and deployers of AI technologies to disclose information necessary for evaluating compliance with the new regulations. Notably, the bill allows developers to withhold trade secrets or information protected by state or federal law, ensuring that sensitive data remains confidential. Furthermore, any information shared with the Attorney General under this bill is exempt from disclosure under the Maryland Public Information Act, thereby safeguarding proprietary information.

The bill categorizes violations of its provisions as unfair, abusive, or deceptive trade practices, subjecting offenders to enforcement and penalties outlined in existing consumer protection laws. However, it also clarifies that consumers retain the right to pursue other legal remedies.

Debate surrounding House Bill 1331 has highlighted concerns from both proponents and opponents. Supporters argue that the bill is a necessary step to protect individuals from potential misuse of AI technologies, particularly in scenarios where consent for voice or likeness replication may not be adequately obtained. Critics, however, express apprehension about the potential overreach of regulatory measures, fearing that stringent requirements could stifle innovation in the burgeoning AI sector.

The implications of House Bill 1331 extend beyond legal frameworks, touching on economic and social dimensions. As AI technologies continue to evolve, the bill could set a precedent for how states regulate emerging technologies, influencing similar legislative efforts across the nation. Experts suggest that if passed, the bill may encourage developers to adopt more ethical practices while also fostering a climate of accountability in the AI industry.

As the legislative process unfolds, stakeholders will be closely monitoring discussions and potential amendments to House Bill 1331, which could shape the future landscape of AI regulation in Maryland and beyond.