Mayor Yadira Ramos Herbert celebrates grand opening of flagship IQ Optometrists in New Rochelle

In the heart of New Rochelle, a vibrant celebration unfolded as community leaders gathered for the grand opening of Eye Q Optometrists on January 31, 2025. The atmosphere buzzed with excitement as Mayor Yadira Ramos Herbert welcomed attendees, highlighting the significance of this family-owned business choosing New Rochelle as its flagship location.

Mayor Ramos Herbert expressed her admiration for the store's decor and advanced technology, emphasizing the challenge of opening multiple businesses. "To open one is hard. To open two is hard. To open three is remarkable," she noted, conveying the community's gratitude for the Zlatan family's commitment to the city.

City Manager Will Melendez echoed the mayor's sentiments, sharing his impressions after touring the store. He extended an invitation for ongoing support, reinforcing the city's dedication to fostering local businesses. "Welcome, and any assistance you need, please call," he said, signaling a collaborative spirit between the city and its new business.

City representative Matt Stern also joined in the festivities, expressing his excitement not only as a council member but as a future customer. His enthusiasm for the new offerings added a personal touch to the event, showcasing the community's eagerness to embrace the new establishment.

Shari Asher, representing Westchester County, brought greetings from County Executive Ken Jenkins. She celebrated the entrepreneurial spirit in the region, remarking on the importance of local businesses and the joy of seeing a family business thrive. "It's lovely to see a family business, working together and thriving," she said, wishing the Zlatan family continued success.

As the ceremony unfolded, it became clear that Eye Q Optometrists is more than just a new store; it symbolizes hope and growth for New Rochelle. The event not only marked a new chapter for the Zlatan family but also reinforced the community's commitment to supporting local enterprises. With leaders and residents rallying around this new venture, the future looks bright for both Eye Q Optometrists and the city of New Rochelle.