During the December 2, 2024 Assembly Committee of the Whole Worksession, the Juneau City and Borough government unveiled ambitious plans for a new cruise ship docking facility at a site commonly referred to as the sub port. This project aims to enhance the local economy, reduce downtown congestion, and promote cultural representation.

The proposed development will feature a welcome center, retail dining options, a public park, and an indigenous knowledge science and cultural center in partnership with Sealaska Heritage. The facility is designed to accommodate year-round use, catering to residents, tourists, and business travelers alike. Assembly members emphasized the importance of pedestrian flow and efficient vehicle traffic, particularly at the intersection of Whittier and Eagan Streets, which will help streamline access to downtown attractions.

One of the key benefits highlighted was the potential for significant environmental sustainability. The new dock will include shore power capabilities, which could reduce emissions by up to 40% when vessels are moved from anchor to dock. This shift is expected to alleviate congestion caused by lightering vessels currently operating in the harbor.

The project has been shaped by extensive public input, including feedback from the visitor industry task force and community surveys. Residents have expressed strong support for reducing congestion and implementing shore power, which aligns with the goals of the Auk Landing development.

As the project moves forward, the city anticipates that it will not only boost economic activity by providing easier access to downtown but also enhance cultural representation through educational programs and exhibits related to Tlingit culture. The Assembly is committed to ensuring that the facility meets the needs of the community while promoting sustainable tourism practices.