A new legislative proposal in Illinois, SB0047, aims to enhance consumer privacy by regulating data brokers operating within the state. Introduced by Senator Sue Rezin on January 13, 2025, the bill mandates that data brokers register annually with the Attorney General, providing essential information and paying a registration fee determined by the office.

The bill addresses growing concerns over the collection and sale of personal information by businesses that do not have direct relationships with consumers. By requiring data brokers to register, the legislation seeks to increase transparency and accountability in an industry often criticized for its lack of oversight. The Attorney General will also create a public-facing website to make registration details accessible, allowing consumers to be more informed about who is handling their data.

Notably, SB0047 includes provisions for civil penalties against non-compliant data brokers, with funds collected directed to a newly established Data Broker Registry Fund. This fund will help cover the costs associated with enforcing the registration requirements and maintaining the public registry.

While the bill has garnered support from privacy advocates, it may face opposition from data broker companies concerned about the financial and operational implications of compliance. Experts suggest that if passed, SB0047 could set a precedent for similar legislation in other states, potentially reshaping the landscape of data privacy in the U.S.

As the bill moves through the legislative process, its implications for consumer rights and business practices in the data industry will be closely monitored. The outcome could significantly impact how personal information is managed and protected in Illinois and beyond.