On January 13, 2025, the Illinois Senate introduced Bill SB0049, aimed at regulating high-impact social media companies operating within the state. This legislation targets platforms with significant user engagement, specifically those boasting over 300 million monthly active users for at least three of the past twelve months, and primarily facilitating user-generated content.

The bill's primary objective is to enhance customer support services for users reporting harmful content. Under SB0049, high-impact social media companies are mandated to provide a no-cost customer support service that must respond to user complaints within one business day. Furthermore, the companies are required to actively communicate with users regarding the resolution of their issues, ensuring updates are provided at least every three business days until the matter is resolved or deemed unsolvable.

Notably, the bill empowers the Illinois Attorney General to take legal action against companies that fail to comply with these provisions. Violators could face fines of $1,000 per day for each infraction, with collected fines directed towards a fund dedicated to mental health awareness in Illinois.

The introduction of SB0049 has sparked discussions regarding its implications for both social media companies and users. Proponents argue that the bill is a necessary step towards holding large platforms accountable for user safety and mental health, while critics raise concerns about the potential burden on companies and the feasibility of compliance.

As the bill progresses through the legislative process, its impact on the social media landscape in Illinois remains to be seen. Stakeholders are closely monitoring developments, anticipating debates that may shape the final form of the legislation. The outcome could set a precedent for how social media companies engage with users and manage harmful content in the digital age.