The Virginia General Assembly is currently considering Senate Bill No. 775, introduced on December 24, 2024, by Senator Surovell. This bill aims to address the growing concern over the use of artificial media in political campaigns, specifically targeting the dissemination of misleading audio and visual content that could influence election outcomes.

The proposed legislation seeks to amend the Code of Virginia by adding a new section, 24.2-1005.1:1, which defines "artificial audio or artificial visual media" as any media that portrays a candidate engaging in speech or conduct they did not actually perform, with a level of realism that could mislead viewers. The bill mandates that any such media disseminated for political purposes must include a clear disclaimer stating, "THIS MEDIA DOES NOT REPRESENT A TRUE RECORDING OF THE CANDIDATE."

Key provisions of the bill include definitions of terms such as "journalism," "news organization," and "newsperson," which establish the parameters for who is subject to these regulations. The bill aims to protect the integrity of elections by ensuring that voters are not misled by manipulated media.

Debate surrounding the bill has highlighted concerns about free speech and the potential chilling effect on political expression. Critics argue that the legislation could inadvertently stifle legitimate political discourse and satire. Supporters, however, emphasize the necessity of safeguarding electoral processes from deceptive practices that could undermine public trust.

The implications of SB775 are significant, as it addresses a contemporary issue in political campaigning amid the rise of deepfakes and other forms of manipulated media. Experts suggest that if passed, the bill could set a precedent for how states regulate digital content in elections, potentially influencing similar legislation in other jurisdictions.

As the bill progresses through the legislative process, it will be crucial to monitor any amendments or changes that may arise from ongoing discussions, particularly those that balance the need for transparency with the protection of free speech rights. The Senate Committee on Privileges and Elections is expected to review the bill further, with discussions continuing into early 2025.